New technologies are changing the consumer's behaviour when it comes to making a purchase decision, the mobile phone, for example, is one of the tools that have been incorporated into the decision making process. The customer at the point of sale can compare prices, ask for opinions, look for offers. That is why in recent years companies have been created that provide mobile marketing services for large brands that see the mobile phone as an opportunity to interact with their customers. It seems that the trend for this type of company is on the rise as their effectiveness becomes clearer and investors do not hesitate to bet on them.
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Digital Media/Advertising
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Venture capital drives digital marketing tools
The elimination of geographical barriers, as well as new technologies applied to production processes and increased competition, are creating an increasingly demanding customer. Companies face two challenges: to know what their customers' real needs are and to reach them. In order to help in this task, numerous online marketing companies have appeared, many of them driven by venture capital.
Strong growth in the e-health sector
Numerous companies have taken advantage of the concern for health and wellbeing and the increased use of new technologies to create innovative companies in this field. Investors have not been left behind and are betting heavily on the sector. Proof of this is that the number of Series A and B rounds in the health sector has increased by 179% from 2010 to 2013, from 24 deals in 2011 to 67 in 2013.
Healthcare does not feel the impact of the crisis
Healthcare is one of the few sectors that has not been affected by the crisis; in recent years Venture Capital investment in this sector has grown considerably, from 28 deals in 2009 to 37 in 2013.
Spanish Venture Capital invests in Games Tics
Over the last few years we have witnessed investments by Spanish venture capitalists in the online and mobile games sector. The old model of developing to be bought by the big publishers has passed away, let's look at the new models.
Marketing firms attract fund interest
In view of the difficulties that companies have in growing their sales, marketing services companies are increasingly in demand. In 2012, investment operations were carried out in the sector with the expectation of future market growth.
Since 2007, US private equity has invested 2400MM$ in the healthcare sector.
From a Pitchbook study of 67 funds dedicated to the sector, the median IRR has been 10.02% from 2007 to the present. The best funds in the top quartile (25% best) have obtained a 12.15% return.
Since 2007, US private equity has invested 2400MM$ in the healthcare sector.
From a Pitchbook study of 67 funds dedicated to the sector, the median IRR has been 10.02% from 2007 to the present. The best funds in the top quartile (25% best) have obtained a 12.15% return.
Investors for "Marketing software" will remain active in 2013.
In recent years, venture capital funds have made a big splash in the marketing software sector, both in terms of number of deals and capital invested.
Investors for "Marketing software" will remain active in 2013.
In recent years, venture capital funds have made a big splash in the marketing software sector, both in terms of number of deals and capital invested.