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Venture capital drives digital marketing tools

The elimination of geographical barriers, as well as new technologies applied to production processes and increased competition, are creating an increasingly demanding customer. Companies face two challenges: to know what their customers' real needs are and to reach them. In order to help in this task, numerous online marketing companies have appeared, many of them driven by venture capital.

Venture capital in the health IT world

Venture capital in the health IT world

Venture capital in the world of health-focused information technology. The concern for fitness and new technologies have led to the emergence of numerous applications and software that help people to lead a healthier life. Venture capital has seen the potential of such companies and has decided to invest in them. Of the 95 A and B rounds raised in 2013 and 2014 in the health sector, 23 were in this niche market (ICT-wellness).

Venture capital specialising in the energy sector

In recent years, concern for the environment and the use of alternative energies have led to the emergence of investors specialising in this sector, and these investors have been increasing their portfolios as new start-ups focused on this sector appear. In addition, other venture capital firms not focused solely on this sector are increasing their operations in the sector.

ICTs applied to the Cleantech with the approval of investors

The introduction of new technologies in the Cleantech sector, such as home automation, the internet of things and big data, has made it possible for investors and companies that were reluctant to invest in this type of sector to invest recently, such as Google, which has acquired Nets for $3,200M. Nets is a manufacturer of home devices such as thermostats and smoke alarms.

Investors in software that connects doctors with patients

Investors in software that connects doctors with patients

New technologies applied to connect with professional experts present a wide range of opportunities, even in sectors where it seemed impossible, as in the case of medical care. In recent years, numerous companies have emerged that use new technologies to carry out patient monitoring, thus saving time and costs and providing a more personalised service. Venture capital has not wanted to be left behind and has decided to invest in the sector.

Strong growth in the e-health sector

Numerous companies have taken advantage of the concern for health and wellbeing and the increased use of new technologies to create innovative companies in this field. Investors have not been left behind and are betting heavily on the sector. Proof of this is that the number of Series A and B rounds in the health sector has increased by 179% from 2010 to 2013, from 24 deals in 2011 to 67 in 2013.

Latest investments in HR technology

The use of new technologies for hr management is a great source of opportunities such as task efficiency, cost reduction, increased productivity or improved internal communication and coordination, which have not gone unnoticed by investors. This is why in recent years we have witnessed a large number of operations, first at international level, and little by little at national level.