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Funding rounds in the mobile payments industry

Companies offering mobile payments have grown in popularity in recent years, with a study in the US claiming that 48% of the population is interested in this form of payment, up from 27% last year. This is one of the reasons why this sector is very active in terms of investment and corporate transactions. In the last few years, 290 investors have completed 172 rounds worth 739M$.

Spain crowdfunding: draft bill boosts crowdfunding activity

The limitation on the amount of investment, the main fear of all platforms in the first draft of the bill, has been overcome. Although the draft bill states that by default all investors will have a limit on their investments (maximum €3,000/transaction and €6,000/year), the door is left open for professional investors who are used to analysing the risks of investments to invest without limits per project or per year.

Investments in the IT manufacturing sector

Of the total 40 rounds of financing in the manufacturing sector, 9(25%) have gone to companies involved in the production of IT-related devices, raising a total of 61.3$M. These deals have been mainly in US companies, but also emerging markets, such as China and India, are getting venture capital backing.

Investments in B2B lead generating companies

Investments in B2B lead generating companies

Companies working in B2B have several challenges to face in order to reach their audience, getting leads is more difficult than in B2C due to the lower volume of customers and the complexity of reaching the target. More and more companies are taking advantage of these difficulties to offer services aimed at increasing leads. Some of them have received venture capital funding in 2013.

El venture capital en «empresas de predicción»

Today, companies not only need to know what happened in the past to understand the present, but also to anticipate the needs of their customers. The "Predictive Enterprise" involves the use of advanced technological tools that make it possible to move from product-focused to customer-focused companies. These types of companies, which are currently growing considerably, have applications in numerous sectors of activity and have received great support from venture capital; in 2013 and so far in 2014 alone, this sector has raised $531M.

Investors in mobile marketing to access consumers

New technologies are changing the consumer's behaviour when it comes to making a purchase decision, the mobile phone, for example, is one of the tools that have been incorporated into the decision making process. The customer at the point of sale can compare prices, ask for opinions, look for offers. That is why in recent years companies have been created that provide mobile marketing services for large brands that see the mobile phone as an opportunity to interact with their customers. It seems that the trend for this type of company is on the rise as their effectiveness becomes clearer and investors do not hesitate to bet on them.