The German Gfk Group, one of the international references in the field of market research, and author of dozens of studies of great relevance every year, has bought the Spanish company Netquest, which focuses its activity on digital panels.
The purchase also included Wakoopaa subsidiary of Netquest based in Amsterdam and a leading provider of multi-device passive measurement technology.
Win, win agreement to take advantage of the benefits of the digital world
The purchase allows GFK strengthen its position in the digital sphere, where it already had technologies such as Nurago, which allowed it to collect data from users' interaction with the digital world at events and points of sale. In addition to accelerating its growth in Latin America, where Netquest has a consolidated presence.
For Netquest, the acquisition lays the foundation for the company's growth to become truly global. Access to GfK's network and resources will enable them to continue to develop and deliver high quality digital panel solutions and better serve international clients in a growing digital economy.
Netquest is the leading provider of high quality multi-device digital panels and digital behavioural data in Latin America, Spain and Portugal, with a presence in a total of 21 countries. Its proprietary technology includes the leading online survey tool in Latin America and a high quality online panel management system (ISO certified). Through its subsidiary Wakoopa, the company also offers passive measurement software, technology services and multi-device behavioural data collection globally.
GfK is the trusted source of key market and consumer information, enabling its clients to make smarter decisions. Thirteen thousand market research experts combine their passion for their work with GfK's 80 years of experience in data science. This enables GfK to deliver crucial global information and market intelligence at a local level, in over 100 countries. Through the use of innovative systems and data science, GfK transforms big data into smart data, helping its clients to strengthen their competitive advantage and improve the experiences and choices of their consumers and users.
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