The media sector is in the midst of a profound change brought about by a poor outlook for traditional publishing models such as newspapers and printed books. As a result, we are seeing the emergence of new models funded by venture capital.
$280M venture capital investment in 18 startups
From the first months of 2013 to the present day, the venture capital talked inverted $280M in 18 Media startups proposing new models for publishing content.
"There are very interesting models and they apply to different uses. For example, we have yones.net which allows content to be personalised to the reader's interests by means of a "machine learning" system that recommends news based on an analysis of your tastes. wochit.com adadapted.com also presents an interesting proposal to include non-intrusive ads in games and apps" analyses Diego Gutierrez of adadapted.com. Abra Invest.
Demandmedia:$225M para crecer vía mergers and acquisitions
Demand Media, (NYSE: DMD) is the leading social media content company that informs and entertains one of the largest audiences on the Internet, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe.
The company received debt financing of $225M from Silicon Valley Bank. The company has grown via mergers and acquisitions since its inception in 2006 when it bought Enom During 2013, it continued this policy with the purchase of Society 6 and name.com
“El crecimiento vía mergers and acquisitions permite una rápida posición en el mercado, con un incremento de cuota y con la incorporación de las innovaciones más sobresalientes” comenta Deigo Gutierrez.
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