From a corporate finance perspective, we analyse the investments made in marketing tech. In this case, we will analyse the €6m round closing in favour of Talentry and the acquisition of Caher's 30% by Suma Capital.
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Nauta leads €6M round for Talentry
TalentryThe German startup has closed a €6M funding round, led by Nauta Capital, which has provided €4M, and also underwritten by Global Founders Capital, Allgeier and several business angels, who have provided the remaining €2M.
Talentry is a software company founded in 2013 and is a leading provider of cloud-based employee recruitment solutions. Through its digital employee referral and advocacy platform ("Talentry Jobs" and "Talentry Stories") the company enables organisations to gain access to talent and communicate the company's brand by leveraging their employees' networks. Talentry uses the power of social media to connect people with the organisations they love and helps companies win the war for talent. Serving international industry leaders as well as numerous DAX30-listed companies, Talentry is headquartered in Munich and employs over 40 people.
On the other hand, Nauta Capital is a Venture Capital firm that invests in early stage technology companies. Its main areas of interest are B2B Software, disruptive Digital Media companies and application technologies in the mobile and Internet environments. Nauta manages over €300 million and operates from London and Barcelona. He has led more than 40 transactions in leading technology companies such as: Social Point, Privalia...
With the resources received with the financing round of 19 June 2018, they will allow the company to boost new capabilities and increase the team, as well as enter larger markets such as the United Kingdom and the United States.
Suma Capital acquires 30% from Caher
The investment firm Suma Capital acaba de comprar el 30% de Caher (16 de junio de 2018), empresa de L’Hospitalet de Llobregat que es una de las máximas exponentes del sector de externalización de las fuerzas de ventas en el mercado español. Suma apoyará financieramente el crecimiento de Caher mediante acquisitions.
Caher works for FMCG brands such as Heineken and Danone, and for cosmetics and toy companies. It employs 1,000 people, most of whom work in 20,000 establishments, with the mission of improving the presence of its customers' products and providing them with valid information to help them make decisions. In addition, its technological solution Value4Sales allows customers to interact with Caher staff and obtain information in real time.
It had a turnover of around €20m in 2017 and this year's turnover could rise to €25m. This figure corresponds to the aggregate revenues of Caher Servicios al Marketing and two other associated firms. The company has no debt and its ebitda level is around 12% on sales.
CORPORATE FINANCE EXPERTS
Other tech marketing investments
| Company | Description | Country | Amount | Date | Type |
| XGIMI | XGIMI is a developer and manufacturer of multifunctional projectors. | China | $95M | 12/03/2018 | Corporate Round |
| Farasis Energy | Farasis Energy develops and manufactures advanced lithium-ion battery energy storage systems. | USA. USA. | $790M | 09/02/2018 | Late Stage Venture |
| Xingyuan Auto | Xingyuan Auto provides automotive wholesaling, marketing, financing, insurance and after-sales services for automobile manufacturers and dealers. | China | $79M | 05/03/2018 | Early Stage Venture |
| FineEx | FineEx is a full service logistics provider. | China | $58M | 22/05/2018 | Late Stage Venture |
| AWAL | AWAL is a digital marketing and distribution company that enables artists and labels to control and release music worldwide. | UK | $150M | 09/03/2018 | M&A |
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