Top 5 transactions in the Media & Entertainment sector in 2024
18/02/2025
Paul von Kessel
Top 5 transactions in the Media & Entertainment sector in 2024

The Media & Entertainment sector continues to evolve as companies adapt to new technologies, consumer demands, and competitive pressures. In 2024, some of the most significant mergers and acquisitions reflected strategic moves to expand capabilities, capture new markets, and leverage innovative solutions. This article highlights the five most important European transactions in the sector based on their value, underscoring the fundamental changes in the industry.

EQT acquires Keywords Studios for US$2.66 billion

On July 3, 2024 EQT, a global investment organization, announced the acquisition of Keywords Studios, a leading provider of creative and technical services to the video game industry, for an impressive $2.66 billion.

About Keywords Studios

Keywords Studios is a key player in the video game industry, offering services such as game development, art creation, localization, testing and customer support. The company has built its reputation for enabling game developers and publishers to deliver high-quality gaming experiences to audiences around the world.

About EQT

EQT es una empresa de capital riesgo conocida por sus inversiones estratégicas en diversos sectores, como la tecnología, los medios de comunicación y la sanidad. Centrada en la creación de valor a largo plazo, EQT cuenta con un historial de apoyo a las empresas para lograr un crecimiento sostenible.

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This acquisition positions EQT to capitalize on the burgeoning video game market, which has become a dominant force in global entertainment. With the acquisition of Keywords Studios, EQT can strengthen its position in the video game industry by leveraging Keywords' expertise to help game publishers and developers create immersive gaming experiences.

Flutter Entertainment acquires Snaitech for US$2.56 billion

Flutter Entertainment, a global leader in online sports betting and gaming, completed the acquisition of Snaitech, a leading gaming and betting company, on September 17, 2024 for US$2.56 billion.

About Snaitech

Headquartered in Italy, Snaitech manages a diverse portfolio of gaming and betting services, including online platforms and retail outlets. The company has established itself as a leader in the European gaming market, offering innovative and engaging betting experiences.

About Flutter Entertainment

Flutter Entertainment is one of the world's largest online betting and gaming operators and owner of popular brands such as FanDuel, Betfair and Paddy Power. The company specializes in delivering cutting-edge digital gaming solutions to millions of users around the world.

Strategic justification

The acquisition of Snaitech allows Flutter Entertainment to consolidate its presence in the European market, especially in Italy. This transaction reflects Flutter's strategy to expand its international operations and enhance its portfolio of gaming services, catering to a wider audience with diverse preferences.

PAI Partners acquires Audiotonix for US$2.5 billion

On April 23, 2024 PAI Partners, a leading private equity firm, announced the acquisition of Audiotonix, a British manufacturer of digital mixing consoles, for $2.5 billion.

About Audiotonix

Audiotonix is known for its state-of-the-art digital mixing consoles used in live events, theaters, broadcast and post production. Its brands, such as DiGiCo, Calrec and Solid State Logic, are synonymous with excellence in audio production.

About PAI Partners

PAI Partners specializes in investments in sectors such as business services, food, and consumer goods. The company focuses on partnering with other organizations to drive growth and operational excellence.

Strategic justification

This acquisition enables PAI Partners to capitalize on the growing demand for high-quality audio solutions in various segments of media and entertainment. By supporting Audiotonix's expansion into new markets and technologies, PAI aims to capitalize on the growing convergence of live and digital entertainment.

Blackstone Group acquires Hipgnosis Songs Fund for US$1.63 billion

Blackstone Group, one of the world's largest private equity firms, acquired Hipgnosis Songs Fund, a leading investor in music intellectual property, for $1.63 billion on April 29, 2024.

About Hipgnosis Songs Fund

Hipgnosis Songs Fund offers investors exposure to songs and associated music intellectual property rights. Its portfolio includes some of the most iconic and timeless music catalogs, which generate consistent licensing and royalty income.

About Blackstone Group

Blackstone Group is a global investment firm with diverse interests in private equity, real estate and credit. The firm has a history of investing in high-growth, high-potential industries.

Strategic justification

The acquisition underscores Blackstone's belief in the enduring value of music as an asset class. By owning a portfolio of valuable music intellectual property, Blackstone intends to benefit from steady cash flows and growing demand for music across streaming, advertising and media platforms.

RedBird IMI acquires All3Media for US$1.45 billion

El 16 de febrero de 2024 RedBird IMI, una empresa conjunta entre International Media Investments y RedBird Capital Partners, completó la adquisición de All3Media, una renombrada productora de televisión, por 1.450 millones de dólares.

About All3Media

All3Media is one of the world's leading television production companies, responsible for producing award-winning content in a variety of genres. Its extensive portfolio has made it a trusted partner for broadcasters and streaming platforms around the world.

About RedBird IMI

RedBird IMI combines the expertise of RedBird Capital Partners and International Media Investments to focus on strategic investments in media and entertainment assets. The partnership aims to capitalize on the growing demand for premium content.

Strategic justification

This acquisition strengthens RedBird IMI's position in the media production industry by providing access to All3Media's extensive content library and production capabilities. The deal underscores the continued importance of high-quality content in capturing audience attention and driving revenue growth in an increasingly competitive media landscape.

Completion of Media & Entertainment acquisitions in 2024

Major transactions in the Media & Entertainment sector for 2024 showcase the industry's focus on growth, innovation and market expansion. From EQT's strategic acquisition of Keywords Studios to RedBird IMI's investment in All3Media, these deals highlight the importance of leveraging technology, intellectual property and analytics to remain competitive. As the industry continues to evolve, these transactions provide a glimpse into the future opportunities and challenges shaping the industry.

At Baker Tilly, as specialists in mergers and acquisitions in the Tech sector, we provide advisory services in the buying and selling processes of companies. If you are thinking about selling your company or acquiring one, feel free to contact us.

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