Brands know that capturing the attention of their customers is not as easy as it used to be and they have to resort to innovative techniques to get their potential customers to react. This type of innovation, such as interactive marketing, seemed to be well developed in countries such as the USA, but in Spain we were lagging behind. However, it seems that we are already moving and this week we have learned that 2 young Spanish startups Playfilm and Genial.ly, which have just started their activity this year, have received rounds this week.