Spanish startups growing through acquisitions: Parclick and Percentile
29/01/2016
Diego Gutiérrez
Spanish startups growing through acquisitions: Parclick and Percentile
In recent years we have seen how Spanish startups have followed the strategy of buying Spanish and international startups to become leaders in their sector. Good examples of this strategy are Parclick, Percentil and GetApp.

Parclick buys YesWePark and Parkings de Paris

Last October  Parclickthe Spanish company specialising in online parking reservations, has acquired the French company ParkingsdeParisthe largest car park reservation centre in the city of Paris. This made it one of the European leaders in the online parking booking sector.

And this week we learned of Parclick's second purchase in less than 6 months, YesWePark. YesWePark is a Catalan company specialising in the design of hourly parking packages, tailor-made to be marketed as part of a leisure experience, such as a concert or a visit to the theatre.

Parclick aims to be the European player of reference in the medium term and is therefore constantly monitoring its competitors and the new business models that are appearing on the market.

According to Luis Paris, Co-founder and CEO of Parclick: "The incorporation of YesWePark, one of the most interesting online parking operators in the Spanish market, allows Parclick not only to increase its offer but also to diversify it to reach a new type of public". He adds: "Both users and partners were looking for an affordable parking space rental service that they could integrate into their leisure offer. Now, thanks to the acquisition of YesWePark, Parclick can respond to this demand".

Percentile purchase Kirondo

In March last year, Percentile, second-hand clothing e-commerce, I buy Kirondo its German competitor.

La compra de Kirondo.de, que es «líder» en Alemania en este sector permitió a  Percentil posicionarse como la primera compañía en tres de los mercados más grandes de Europa (España, Francia y Alemania) en compra-venta online de ropa casi nueva.

"Percentil has also raised several rounds of funding, which has allowed it to grow and expand its business model, the last round it received was a €3M round in September 2015 of this year," says Diego Gutierrez of Percentil. Abra-Invest.

 

Advantages of growth through acquisitions

Although it is commonly thought that growth through acquisitions es para mercados maduros, las acquisitions también son una buena opción si se quiere crecer y ofrecer soluciones más innovadoras a nuestros clientes, sobre todo en el sector tecnológico.

Por un lado, la acquisitions nos permiten adquirir tecnologías que no podemos desarrollar y que pueden tener bastante potencial en nuestro modelo de negocio.  Hemos sido testigo de que grandes empresas como Google or Amazon in recent years have been on the hunt for specific technology companies that they have been incorporating into their business, such as Google's purchase of Quest Visual, a pioneer in augmented reality thanks to its Word Lens Translator application.

In addition, according to Luis París, CEO of Parclick, the main advantage of growing through acquisitions is that it grows much faster, se puede llegar a nuevos clientes de forma más rápida y ofrecer soluciones más adecuadas a sus necesidades. Cuando se levanta una ronda con un objetivo claro pueden pasar mil cosas hasta que uno llega a ese objetivo, sin embargo  cuando se crece mediante acquisitions  en realidad lo que se está comprando es facturación y cuota de mercado.

However, he also states that inorganic growth is not without risk and the main challenge he faces is how to integrate between two companies.those and that both businesses will continue to grow.

If you are thinking of buying a company, please contact us. Abra-Invest has a team of experts in alternative financing at your disposal. call us on + 34 946424142 or fill in the contact form.

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