The term Martech is the blending of marketing and technology and applies especially to major initiatives, efforts and tools that use technology to achieve marketing goals and objectives. This technology is present in the business world and it is quite common to see investments in companies that are experts in marketing automation.
From a corporate finance perspective, we look at two mergers and acquisitions that took place last September. Zur Rose's acquisition of Promofarma, the e-commerce marketplace for health, beauty and personal care products sold in the United States, was the first...
From a corporate finance point of view, we analyse investments made in the usability (UX) sector. In this case, we analyse the acquisition of KingEclient by Mirum, the amount of the operation is unknown. KingEclient...
From a corporate finance perspective, we analyse the investments made in the marketing agency sector. In this case, we analyse three mergers and acquisitions of Barcelona-based companies in June 2018....
From a corporate finance perspective, we analyse the investments made in marketing tech. In this case, we will analyse the €6M round closing in favour of Talentry and the acquisition of Caher's 30% by Suma Capital. Get in touch with...
We analyse the investments made in the telemedicine sector from a corporate finance perspective. Ever Health receives a €425,000 equity investment from a Mexican private equity fund, Toushka Capital. Ever Health and the...
We take a look at the largest financing rounds that have taken place in recent years in the telemedicine sector. In addition, we analyse the acquisition of Telrads by Atrys Health.
We present the latest investment rounds in companies specialising in mHealth (Mobile Health) in Europe. In addition, we analyse the success of the Spanish company Top Doctors, which has doubled its turnover in 2017 and expects to triple it in 2018.
We take an in-depth look at the main investment rounds that have taken place in recent years in the electronic signature sector. In addition, we analyse the acquisition of the Spanish company Aralink by the Spanish company Inycom.
Learn about the main variables that define the current situation and financial performance of the Spanish biomedical company Atrys Health since its listing on the MAB in 2016. We also analyse its recent capital increase, the second largest on the MAB in the last three years.
We review the latest investor news on new funds and private equity deals that have emerged in November.
We analyse the current investment situation in the Ad & Marketing Tech sector: distribution of investment by segment, M&A operations, investors, etc. In addition, we study Primetag's round and the purchase of OLAmobile from EyeSee. Primetag closes an investment round of...