In 2024, Amazon made great strides in expanding its capabilities and market influence through a series of high-profile acquisitions. These acquisitions reflect Amazon's continued commitment to innovation, diversification and dominance....
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Transactions in the Advertising sector - Q3 2024
The Advertising sector continues to demonstrate its dynamism with recent transactions that underscore its relevance in the Media Entertainment and advertising space. These transactions, many of them with the participation of international players, reflect the objectives of...
SkyView Innovations buys OMM: analysis, strategy and key takeovers in the advertising industry
SkyView Innovations compra OMM en una decisión estratégica dentro del mundo del Advertising. SkyView, líder en tecnología de datos y análisis de mercado a nivel internacional, incorpora a OMM a su portafolio con el objetivo de fortalecer su posición en el competitivo...
Advertising 2023 - The 5 Biggest Deals in the Sector
The Advertising 2023 sector witnessed a dynamic transformation, marked by strategic investments that redefined the market's competitiveness and shaped its future. These investments introduced innovative solutions and creative approaches that sculpted the future of the...
Advertising Valuation Report 2023
Interested in understanding the financial fundamentals of the advertising world? Baker Tilly's Advertising Industry Valuation Report 2023 provides a comprehensive overview of the advertising industry. This report examines...
2024 Advertising - Sectoral Report
The advertising industry, a cornerstone of the global economy, is renowned for its dynamic nature and its profound impact on consumer perceptions and behaviour. The sector is a barometer of cultural and technological change, and is a key driver of...
Baker Tilly advises clinical software coding specialist Bitac on its sale to multinational IQVIA
The acquisition of a majority stake in Bitac by the multinational IQVIA has recently been completed. Baker Tilly Advisory Services has advised the Bitac team in this transaction. The Barcelona-based company Bitac joins a multinational group that has been...
Investment Analysis of the Advertising Sector 2023.
The Advertising sector covers the income earned by any advertising activity or agency providing advertising services, including display advertising services. The sector thrives on innovation, adapting to new technologies and trends...
Healthcare Software Sector Investment Analysis 2023
Healthcare Software refers to a wide range of information technology applications and solutions that help improve the efficiency, effectiveness and quality of healthcare services. From records management...
2022 Investment Analysis of the Customer Experience (CX) Sector
What is the Customer Experience (CX) sector? The Customer Experience, in its literal translation into English Consumer Experience, refers to the way in which customers relate to the company at each point of the purchase journey. You could say,...
Valuation analysis of 20 Advertising companies
This post analyses the values of 20 Advertising companies from the world of Advertising listed on different European stock exchanges. The sector in which these companies operate is a very large one, with a notable consolidation, but with a great future due to the growth of the sector...
Oakley Capital, the Private Equity with the largest investment in Advertising in Spain in 2021
Although Oakley Capital does not appear in the top Spanish advertising companies invested in, it is the Private Equity firm with the largest investment in the sector in Spain. This is due to the fact that on 14 September 2021, it carried out an investment operation to...
