The world of online brokerage and sales is growing steadily, even though Amazon and Alibaba (Marketplaces seem to be the standard that all companies want to be like, but due to their large size and global expansion, there are more and more platforms that focus on a single segment, so that they achieve a certain specialisation and can compete efficiently.
This specialisation phenomenon is growing all the time, seeking a differential attraction for users and to be able to offer expansion or consumer confidence within marketplaces, which would otherwise be impossible. To achieve this, companies are having to resort to rounds of financing.
In addition, the availability of such a wide range of offers makes these marketplaces a showcase for the sale of your products, knowing that the target audience that will be able to view your products are normally potential customers, achieving a higher conversion and purchase ratio than is usual on other platforms.
SaaS beauty and wellness marketplaces
At Baker TillyWe will look at a number of platforms that are raising finance to become a reference in the SaaS beauty and wellness sector.
Shedul.com
Shedul is a SaaS platform of sale of beauty and wellness products online that covers all the processes necessary to make the sale happen, from order processing, delivery or sale location, buyer records, inventory and financial reporting.
It also has real integration with other mobile applications and the availability of sales via social media platforms such as Instagram or Facebook.
After success in the latest capital increase of $5M in 2018, the company has undertaken a "Series B" financing round in which he has been able to capture $20M to launch marketing campaigns, raise awareness and further develop their platform.
Zenoti
Zenoti is a company founded in 2010 and is changing the expectations of what software can do in the beauty and wellness industry. The system enables the booking to large spa, beauty, med-spa and fitness chains.
In addition to being a tool that allows the control of customers and the booking of large players in the industry, Zenoti is also compatible with small and medium-sized companies as the software developed, allows these companies to accessing a large customer base and managing operations.
The company enables users to manage all aspects of a business in one comprehensive mobile solution with online appointment booking, POS, CRM, employee management, inventory management, integrated marketing programmes and more.
Ultimately, helping customers streamline systems and lower costs, while improving customer retention and expenses.
Thanks to this differential approach, the company has been able to raise $50M of capital in latest round capital increase in early May, aimed at expanding operations and expanding the user base.
Booksy
Booksy is a Marketplace focused on the beauty industry, which focuses on finding, scheduling and managing appointments with beauty retailers, offering a SaaS application for business management.
It aims to create a convenient and easy connection between customers and their health and beauty providers by providing them with a direct connection via telephone devices.
Booksy enables business owners to digitally manage their appointments, customer database and ultimately optimal customer satisfaction by allowing access to their up-to-date schedules at any time of the day.
The competitive advantage is that customers can access services, prices and availability at any time, up to date, and can book and pay directly from Instagram, Facebook, Google, Yelp or the Booksy app itself.
This company, which has a turnover in excess of $2.5M at the end of 2018 raised $13.2M in a Series B round. to finance a series of acquisitions of smaller companies to gain critical mass and to improve the integration of their social networking functions.