The world of advertising agencies is undergoing a profound transformation that goes beyond creativity and traditional media. We are witnessing a complete redesign of the business model, the main players and customer expectations...
M&A advisors with expertise in the technology sector
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t2ó acquires Fly Me to the Moon to consolidate its position as an independent leader in integrated digital marketing
t2ó ONE, a Spanish agency specializing in performance marketing and digital transformation, has announced the acquisition of Fly Me to the Moon, a creative agency renowned for its strategic and innovative approach. This transaction allows t2ó ONE to expand its...
Technology, Media and Telecoms M&A landscape in Spain - March 2025
March 2025 has been a particularly active month for mergers and acquisitions (M&A) in the technology, media and telecommunications (TMT) sector in Spain. Deals ranged from strategic acquisitions and capital increases to...
The Europe 250 Investor Ranking 2024: Key Insights and the Rise of TMT Investments
The Europe 250 Investor Ranking 2024 report, published by Gain.pro, provides a comprehensive overview of the largest and most active private equity (PE) investors across Europe. Using a methodology based on total enterprise value (EV) under management rather than just the...
Impact of Mergers and Acquisitions on the Advertising sector in 2024: the purchase of Dorna Sports by Liberty Media and other key transactions.
The advertising industry has witnessed transformational changes in recent years, driven by the rapid evolution of digital technologies, e-sports and immersive experiences. In 2024, mergers and acquisitions continued to play an important...
Top 5 transactions in the Media & Entertainment sector in 2024
The Media & Entertainment sector continues to evolve as companies adapt to new technologies, consumer demands and competitive pressures. In 2024, some of the most significant mergers and acquisitions reflected...
Amazon’s strategic acquisitions in 2024: A comprehensive analysis
In 2024, Amazon made great strides in expanding its capabilities and market influence through a series of high-profile acquisitions. These acquisitions reflect Amazon's continued commitment to innovation, diversification and dominance....
Transactions in the Advertising sector - Q3 2024
The Advertising sector continues to demonstrate its dynamism with recent transactions that underscore its relevance in the Media Entertainment and advertising space. These transactions, many of them with the participation of international players, reflect the objectives of...
SkyView Innovations buys OMM: analysis, strategy and key takeovers in the advertising industry
SkyView Innovations compra OMM en una decisión estratégica dentro del mundo del Advertising. SkyView, líder en tecnología de datos y análisis de mercado a nivel internacional, incorpora a OMM a su portafolio con el objetivo de fortalecer su posición en el competitivo...
Advertising 2023 - The 5 Biggest Deals in the Sector
The Advertising 2023 sector witnessed a dynamic transformation, marked by strategic investments that redefined the market's competitiveness and shaped its future. These investments introduced innovative solutions and creative approaches that sculpted the future of the...
Advertising Valuation Report 2023
Interested in understanding the financial fundamentals of the advertising world? Baker Tilly's Advertising Industry Valuation Report 2023 provides a comprehensive overview of the advertising industry. This report examines...
Baker Tilly advises clinical software coding specialist Bitac on its sale to multinational IQVIA
The acquisition of a majority stake in Bitac by the multinational IQVIA has recently been completed. Baker Tilly Advisory Services has advised the Bitac team in this transaction. The Barcelona-based company Bitac joins a multinational group that has been...