The Spanish-based venture capital firm has made its first investment of 2017 in a London-based company that uses artificial intelligence for conversion rate optimisation (CRO) in the online retail sector.
Nauta invests in Cloud.IQ
Nauta has led a £4M round in the London-based CloudIQ The Finance Wales fund has contributed £1.3 million to the round, supplemented by £0.5 million from other existing UK investors.
Carles Ferrer, Partner at Nauta Capital explains the rationale behind their investment "CloudIQ's vision is a fundamental part of one of our many areas of focus at Nauta. CRO (Conversion Optimisation) continues to be one of the most important unsolved problems in online commerce, causing customer acquisition costs to be too high. With its unique Artificial Intelligence platform, CloudIQ solves this multi-billion dollar, industry-wide problem".
The aim of the round is to accelerate product development and grow in the international market.
About Cloud.IQ
CloudIQ is a technology company that operates in the digital marketing sector, and has developed an Artificial Intelligence platform that enables real-time Conversion Optimisation for clients developing online business strategy (CRO - Conversion Rate OptimisationThe company is headquartered in London with offices in Sydney and has more than 250 blue chip clients including Allianz, Boots, TUI, EE, Bose and Samsung.
Founded in 2012, Cloud.IQ, had previously received 2 rounds of investment for a total amount of $5.5M.
Nauta's investments in the data analytics sector
In recent years Nauta has made several deals in the data analytics sector such as ChannelSight, Nextail and Geoblink.
ChannelSight also falls into the marketing sector. The Irish company differentiates itself through its real-time data analytics capabilities, enabling brands to simplify the consumer experience across multiple channels, including online video, web, and social media such as Twitter and Facebook.
Nextail is a Spanish company that uses big data and cloud computing to help clothing shops optimise their resources.
Geoblink is a geospatial Business Intelligence application to optimise expansion and geomarketing strategies.
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