McGraw hill buys Busuu: Publishers make the move into new technologies
07/01/2016
Diego Gutiérrez
McGraw hill buys Busuu: Publishers make the move into new technologies
The ways of learning are changing with new technologies. In recent years we have seen how online learning has been gaining ground over books. The big publishers have had to make a leap in their strategy and enter the online market in order to be able to compete in the market. Publishers such as Anaya have already made a turn in their strategy and have incorporated new technologies, while other publishers such as McGraw Hill have decided to enter the technological world by acquiring companies in the sector.

 

McGraw buys Busuu

In June 2015 McGraw bought a minority stake in Busuuthe popular mobile language learning social network for €6M.

Busuu had previously received a €4.5M round of funding when it moved from Spain to London.

As a result of this purchase, McGraw Publishing retains the exclusive right to distribute Busuu to schools, private institutions and companies.

Benefits of purchase

The acquisition has responded to the growth needs of the two companies.

For its part, Busuu, which operates in a market where there are more and more competitors that are growing disproportionately, such as  DuolingoThe company is starting to distribute its product in new channels such as schools and private companies.

In addition, the cash injection allows you to improve your product and offer improved services to your customers.

 The product currently has a market presence in Brazil, Russia, China, Turkey, Germany and the United States. The company offers free and paid audio-visual language courses in 12 languages, as well as direct interaction with native speakers around the world.

For McGraw, the large American publisher, the acquisition of Bussu allows it to improve its services in the digital market and to be able to offer its customers to join Busuu's teaching methods, which allows you to talk to other native speakers to improve your knowledge of a language, as well as to send your "homework" to be corrected by other users, thus forming a large network of users, which with the new agreement could be increased.

 If you would like to receive financing, please contact us. Abra-Invest has a team of experts in alternative financing at your disposal.

Other posts that may interest you

 IT sector M&A in tourism: Amadeus leads the way in tourism purchases

Food sector active in procurement: Nutrition Sante, Portobello Capital and La Nevera Roja

 

 

Lastest news

Últimas transacciones del sector Cybersecurity

El sector de la ciberseguridad ha sido testigo de una importante oleada de adquisiciones estratégicas en los últimos meses, a medida que las empresas tratan de ampliar sus capacidades y hacer frente a la creciente demanda de una sólida protección digital. Cinco...

Latest transactions in the Consumer Software sector

El sector del Consumer software ha experimentado recientemente una dinámica oleada de adquisiciones que pone de relieve su evolución hacia la mejora de la participación de los usuarios y la ampliación de los servicios digitales. Entre las operaciones más destacadas...

Latest transactions in the Industrial Tech sector

El sector de la tecnología industrial ha sido testigo de una oleada de transacciones estratégicas en los últimos meses, señal de una rápida evolución y expansión. Entre las operaciones más destacadas, Bosch Energy and Building Solutions adquirió DMS Ettlingen para...

Do you want to sell or buy a company?

We are experts in M&A transactions in the technology sector.

Subscribe to our newsletter

Request for information

If you want to buy or sell a company, or need more information about our services, do not hesitate to contact us through the form.

Or if you prefer, call us at:

+34 946 42 41 42