La compra de Groupalia y Offerum por parte de Ofertix y la Nevera Roja por parte de Just Eat que hemos visto esta semana, son un claro ejemplo de que en el mundo de las startups hay que saber cuál es el momento adecuado para comprar para poder ganar. Tanto el mercado de los descuentos online como el de la comida a domicilio sufrió un boom hace unos años, se crearon muchas startups, algunas de ellas que querían ganar, decidieron crecer mediante acquisitions, pagando precios bastante elevados, ahora estos mercados ya no pueden crecer más y otras startups comprar estas empresas a un precio mucho más bajo.
Just eat buys the Red Fridge
El gigante británico Just Eat, líder del sector de la entrega de comida a domicilio en España, ha comprado el 100% de La Nevera Roja, la startup española que el año pasado fue comprado por la alemana Rocket Internet.
The purchase is part of an overall move between Just Eat and Rocket Internet, whereby Just Eat has acquired, in addition to The Red FridgeHellofood Brazil, Hellofood Mexico and the Italian PizzaBo.
The overall deal has been signed for a price of €125M, while last year Rocket Internet paid €80M for the Red Fridge alone. If we were to split it evenly, La Nevera Roja would have cost around €31.2M this time.
With the purchase, Just Eat not only confirms its absolute dominance in Spain, but, in fact, expands it to an almost monopolistic situation. A fact that, in one way or another, puts an end to the dirty war that both companies have been waging in recent months.
In the short term, it seems that it could only find competition in Deliveroo, the British group that, after its great results in its home country, arrived in Spain at the end of 2015 as part of its expansion plans.
Ofertix buys Groupalia and Offerum
MDS vende Groupalia y offerum a Ofertix por alrededor de los €9M, una cantidad mínimo 10 veces menor de lo que se estarían valorando esas empresas hace tan solo 3 años.
Groupalia was for years one of the most capitalised Spanish technology companies in the sector, having raised a total of more than 55M in international funds such as Index Ventures (Typeform), Insight Venture Partners (Wallapop) or General Atlanticin addition to Nauta Capital, Caixa Capital Risc and Atresmedia.
Offerum, founded by Vicente Arias and Jesús Monleón in 2009, raised more than $2M from Cabiedes & Partners and Bonsai Venture Capital. Since the summer, Monleón and Arias are no longer involved in the activities of the merged company.
The coupon market is not growing and is not stable in Spain, despite being worth around €200M, it fell by 15% last year.
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