En mayo de 2026, Partenea ha anunciado la adquisición de una participación mayoritaria en Misterplan, compañía tecnológica con sede en Cáceres especializada en soluciones de software para la gestión y comercialización de alojamientos, actividades y destinos turísticos. Baker Tilly, specialised technology M&A advisors, ha actuado como asesor de Misterplan y de sus accionistas durante toda la operación.
The transaction marks a new chapter for Misterplan, which will have the support of Partenea to strengthen its organizational structure, accelerate product development, and continue expanding its market presence, while maintaining the continuity of the founding team and its specialization in the tourism sector. The transaction also represents the first investment announced by Partenea, a family capital firm with a long-term vision and an active role in value creation.
Target: Misterplan
Based in Cáceres, Misterplan is a technology company with more than fifteen years of experience specializing in the development of software for the management and marketing of accommodations and tourism activities. Its technology is used by more than 2,100 clients, and its platform integrates with over 50 external channels and services.
Its core solution integrates the essential tools for accommodation management into a single system: a Property Management System (PMS), a booking engine, and a channel manager. This integration enables users to manage reservations, availability, pricing, invoicing, check-in processes, and connections with the main distribution channels from a single platform.
The company also develops solutions tailored to tourist apartments, rural accommodations, activities, museums, wineries, theaters, and tourist destinations. Among the services integrated into its platform are distribution platforms, payment systems, electronic locks, home automation tools, and activity management solutions.
Partenea’s investment will enable Misterplan to accelerate its technology roadmap, develop new features, and strengthen its commercial capabilities. The founders will remain actively involved in the business, providing continuity, market expertise, and extensive experience in developing technology solutions for the tourism sector.
Investor: Partenea
Partenea is an ecosystem of investors and managers led by José María Durán, created with the aim of acquiring small businesses and supporting their growth. The firm invests family capital and takes a long-term approach, relying on specialized management teams and, in many cases, the founders of its portfolio companies. Its model combines flexibility in transaction structuring with an active role in defining and executing value creation plans.
Partenea focuses its strategy on driving business growth by strengthening management structures, investing in technology, expanding commercial capabilities, and identifying potential complementary acquisitions that add new customers, capabilities, or geographic presence.Select 67 more words to run Humanizer.
The firm seeks to preserve the culture, people, and processes that have contributed to the success of the companies it invests in, working closely with their management teams to build on their strengths and support their long-term development.
M&A Advisory for Business Sales
Baker Tilly advised Misterplan and its shareholders on the transaction with Partenea. Diego Gutiérrez led the technology-focused M&A team, and José Luis Martín led the legal advisory team.
Baker Tilly cuenta con un área especializada en technology M&A advisory services and has consistently ranked among the top three in the mid-market and small-market technology sector in Iberia.
Baker Tilly International's corporate finance services include advising on cross-border transactions for clients doing business in multiple locations. Baker Tilly's network spans more than 140 territories, with more than 43,000 people working in 650 offices.
Baker Tilly is an international network of independent professional business services firms specialising in advisory, consulting, audit, tax, legal, accounting, labour and management services for SMEs and multinational companies.
