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Esports sector: Egogames

Esports sector: Egogames

EgoGames, a Spanish company specialising in SPorts, sells part of its shareholding for €3m. We analyse it from a corporate finance perspective.

Investments for a better consolidation of Marketing Tech

Investments for a better consolidation of Marketing Tech

The term Martech is the blending of marketing and technology and applies especially to major initiatives, efforts and tools that use technology to achieve marketing goals and objectives. This technology is present in the business world and it is quite common to see investments in companies that are experts in marketing automation.