Partner M&A
Diego Gutiérrez Zarza
Expert in business sales and acquisitions
Diego Gutiérrez Zarza
TMT – HEAD OF TMT DEAL ADVISORY
Diego Gutiérrez Zarza,
Tech M&A specialist
As an expert in business acquisitions and disposals, Diego helps tech entrepreneurs (2–50M) to maximise the value of their companies.
At Iberia, we have become Bakertilly’s international centre of excellence for M&A in the technology sector . We are one of the most active players in the technology SME segment, on both the ‘sell-side’ and the ‘buy-side’. We support the other international offices in the Bakertilly Network by contributing our expertise in the technology sector. Bakertilly International is consistently ranked among the top 10 M&A advisers in the mid-market.
- Exit Planning / Value Growth: We address the lack of preparation that drives down the price and creates uncertainty; we provide an exit readiness scorecard and an action plan setting out value drivers and risks; we enable you to decide when to sell and what to improve before entering the market with the utmost confidence.
- Industry Insights · Buy & Build: in the face of a lack of clarity regarding the market and competitors, which hinders growth; we provide a market map (segments, competitors, M&A dynamics), a buy-and-build thesis with criteria, and a shortlist with supporting rationale; we facilitate the decision on where to grow and which targets to prioritise.
- Business Valuation (market-based): We replace intuition with evidence in decision-making and negotiations; we provide a valuation range complete with drivers and sensitivity analysis, benchmarks and comparables, a rationale for the multiples, and a narrative to defend the value; we enable the decision on which price/structure to accept and how to justify it to investors/buyers.
AVAILABLE IN SEPTEMBER 2026
Ready4Exit
A practical guide to preparing to sell your tech company. After more than 20 years working in M&A and advising on transactions in the technology sector, Diego Gutiérrez has set out in his book "Ready4Exit" the key points that every entrepreneur should understand before selling.
Expertise in technology M&A
In addition to his work as a consultant, Diego is heavily involved in outreach and training activities: he regularly hosts webinars specialising in M&A, the buying and selling of businesses, and preparing a business for sale, which are available on the official Baker Tilly Tech M&A YouTube channel, where he shares trends, methodologies and key insights for entrepreneurs and executives.
M&A academy
Access the educational content created by Diego Gutiérrez, in which he shares his experience and specialist insights as an M&A adviser in the technology sector.
