In February 2024, Grupo Castilla completed the acquisition of a majority stake in Coocrea. Baker Tilly M&A TMT advised Coocrea's team on this transaction.

With this move, Grupo Castilla will enhance its 360º approach to comprehensive people management by incorporating Coocrea's businesses in learning, endomarketing, culture, and personnel:

"This is a strategic alliance for both companies where, once again, we merge knowledge and technology. Coocrea will maintain its identity and team to strengthen the Talent Services area of the group, consolidating our unique 360º approach in the market,"

Carles Castilla, CEO of Grupo Castilla

Target: Coocrea

Coocrea, headquartered in Madrid and founded in 2012, specializes in learning services, endomarketing services, and consultancy.

The company stands out for its focus on internal communication and talent development. In addition to in-person and online training products and personnel consultancy, it also provides content creation services for learning, current methodologies, and tools, applying cinematographic and storytelling techniques to projects. Through the operation, it seeks to combine its creativity and innovation with that of Grupo Castilla.

Investor: Grupo Castilla

Founded in 1979 and based in Tarragona, Castilla Group is a leading Spanish company in software solutions and knowledge services in the field of Human Resources.

Its comprehensive approach spans from HR software, offering a complete and flexible platform covering all HR processes, to strategic consulting, where its team of experts assists companies in defining and implementing HR policies, equality and gender plans, career plans, as well as conducting employee satisfaction surveys.

Baker Tilly Corporate Finance:

Baker Tilly has advised Coocrea in negotiations with the management team of Grupo Castilla. Diego Gutiérrez, a partner specialized in the technology sector, led the team. Baker Tilly has a dedicated team for Technology M&A and Acquisitions and has consistently ranked in the top 10 of the global small and medium-sized companies market.

Baker Tilly International's corporate finance services include advice on cross-border transactions for clients doing business in multiple locations. The Baker Tilly network spans 140 territories, with over 43,000 people working in some 700 offices.

Baker Tilly International is an international business professional services network specializing in advisory, consulting, audit, tax and legal, accounting, labor and management services for SMEs and multinational companies.