We analyse the purchase of companies in the branding and design industry from the point of view of the corporate finance. K People has invested in Séptimo, a Catalan agency with extensive experience in branding & design. After the transaction, the founders of Séptimo continue with their usual positions and remain as minority shareholders.

We analyse from the point of view of the corporate finance the investment of the Catalan company RK People in Séptimo, an agency with extensive experience in branding & design. After the transaction, the founders of Séptimo continue with their usual positions and remain as minority shareholders.

Seventh, spanish branding & design agency

Near the Sagrada Familia in Barcelona you can find the company Seventh, agency specialising in branding and design. With more than 10 years of experience, they are one of the best agencies in the sector, with national and international clients such as Natura, Derby Hotels, Tibidabo Brewing and Duuo, among many others.

It was founded by Alejandro Arenas (CEO of the company) and Carlos Cortadellas (co-founding partner and Creative Director) in 2006. Its service consists of giving companies a value to their brands, making the personality and message behind the business tangible.

RK People as acquiring company

Revolution Publicidad, an independent Spanish advertising agency that operates under the brand name RK Peopleacquires a majority stake in Séptimo. Neither party has made the value of the acquisition official.

With this operation, RK People consolidates its position in Barcelona and increases its work capacity and team. The agency currently has more than 70 professionals spread between Madrid, Barcelona and Buenos Aires. Its business model is based on integration and coordinated work between its offices, providing a unified service to all clients.

Javier Maldonado CEO of the agency, says: "Séptimo is undoubtedly one of the best agencies in branding & design, we are very pleased to start working closely with them to expand our services to all our clients". Daniel Entrecanales, President of RK People, comments: "We are very pleased with this operation. Séptimo comes to reinforce our objectives and aspirations to continue growing in the domestic market both organically and inorganically and at the same time consolidate our presence in Latin America".

Following the transaction, Alejandro Arenas will maintain part of his stake in Séptimo and will continue to exercise his leadership in the agency, contributing his experience in each of the projects alongside Carlos Cortadellas.

International industry figures

In this section we highlight the companies with the most relevant rounds in the branding and design sector in recent years.