t2ó ONE, a Spanish agency specialising in performance marketing and digital transformation, has announced the acquisition of Fly Me to the Moon, a creative agency renowned for its strategic and innovative approach. This operation allows t2ó to expand its capabilities in the creative area, offering its clients a more holistic and integrated portfolio of services. It represents a strategic step in its ambition to offer 360º solutions that combine performance, creativity, and technology.
For Fly Me to the Moon, the deal means access to t2ó's tech infrastructure and international presence, which will help it grow faster. The combined group expects to hit an EBITDA of 20 million euros — a 33% increase — this year thanks to the synergies from this integration.
Target: Fly Me to the Moon
Founded in 2006 by Berta Corrochano and Germán Herráiz and based in Madrid, Fly Me to the Moon specialises in developing brand strategies, creative content and digital campaigns for leading companies in sectors such as hospitality, retail, consumer goods and financial services. Over the years, the agency has built a solid reputation for delivering high-impact, emotionally charged campaigns that connect with consumers. A multidisciplinary team of more than 60 professionals supports its activity. Its main clients include Axa, Radisson Hotel Group, Kaiku, Mahou San Miguel, Samsung, BBVA, Barceló and Amazon Prime Video.
Germán Herráiz, partner at Fly Me to the Moon, commented: “The partnership with t2ó ONE allows us to enhance our creative offering and leverage its technological structure and international reach to continue growing.”
Inversor: t2ó ONE
Founded in 2004, t2ó ONE is an independent global marketing group that has positioned itself as a strategic partner in digital marketing for major brands in sectors such as retail, tourism, banking, and healthcare. Headquartered in Madrid and with a presence in Europe, the United States, and Latin America, t2ó ONE offers a full-funnel approach that combines talent, data, media, and technology to maximise its clients' return on marketing investment.
Óscar Alonso, CEO and co-founder of t2ó, explained in public statements that this operation ‘It allows us to strengthen our comprehensive offering in a market that increasingly demands creative and integrated solutions with activation and measurement.’
Advisors for the sale and purchase of companies
Baker Tilly has acted as exclusive financial advisor to Fly Me to the Moon and its shareholders in negotiations with the management team of t2ó ONE. Diego Gutiérrez, a partner specialising in the sector, led the team. Baker Tilly has a department specialising in Tech M&A Advisory and has consistently ranked in the Top 3 in the mid & small tech market in Iberia.
Baker Tilly International's services in corporate finance include advising on cross-border transactions for clients doing business in multiple locations. locations. Baker Tilly's network extends across over 140 territories, with over 43,000 people working in more than 650 offices.
Baker Tilly International is an international business professional services network specializing in advisory, consulting, audit, tax and legal, accounting, labor and management services for SMEs and multinational companies.
If, like t2ó ONE, you are interested in buying a companyour advisors will guide you through the entire transaction process to ensure its success.
