Anpro21 has developed BRAND RAIN, a Business Intelligence solution that captures and analyses content in all media (internet, press, TV and Radio) using semantic and Artificial Intelligence (AI) techniques. Its solution helps to control impact, reputation and perception of companies, brands and people.
The tecnology used consists of indexing, data mining, measuring and issuing information from print or digital sources, television and radio. All the technology is entirely developed by the engineering departments of Anpro21.
In 2010, the MARKET SIZE Business Intelligence was at $10.5 billion and text analytics for brand reputation was at $830 million. In this new social economy, brand management and valuation is key to ensuring success.
The management team includes experts with more than 10 years of experience in marketing as well as a team of computer engineers with postgraduate studies in Artificial Intelligence.
They currently monitor 2,100 print sources, 4MM online sources (digital press, blogs, social networks, forums, websites, etc.), 40 TV stations and 20 radio stations.