Next, we look at the Insurtech sector, where a merger has taken place between the following companies Rastreator.com and Acierto.comthe latter bought by the British insurer Admiral Groupbut also rounds of funding that have attracted Coverfy or Brokoli.
Insurtech cambia el tradicional sector de los seguros
The insurance sales market is constantly changing. Although until recently distribution was mainly face-to-face, through brokers and agents of the different insurance companies, this practice has ended up extending to banks, which have become one of the largest insurance sales points at national level.
Además, también se ha extendido hacia las FinTechs, tanto de las empresas como de las páginas web especializadas en la comparación de seguros. De este modo, se sigue el modelo de mercado de las grandes empresas de venta de viajes online.
Against this backdrop, two of the most characteristic companies in the domestic InsurTech market emerged: Rastreator.com and Acierto.com.
Both conducted strong advertising campaigns in both traditional broadcast and online media, and succeeded in attracting a very heterogeneous clientele, as well as the trust of hundreds of thousands of citizens in these sites to make their insurance decisions.
However, there has been too much competition between the two companies, and it has been necessary to merge them in order not to eat into each other's margins and to be able to continue growing in a market with the characteristics of a digital blue ocean.
De este modo, la aseguradora británica Admiral Group ha comprado a la española Acierto.com, lo que permite la consolidación de las dos empresas.
Crecimiento constante de Insurtech
It is also worth mentioning that the sector in which they operate is growing steadily.. It has grown from a €37m market to €520m.The total amount of premiums for online insurance sales is very attractive, which has prompted the purchase and subsequent merger to allow this growth to continue.
Within this sector, another company that has been created to manage all the available insurance policies from a single application is Coverfy, que durante los últimos años ha sido capaz de captar más de 4,3M€ para convertirla en the most widely used management tool at national level within its spectrum.
Por último, comentar como la empresa Brokoli está intentando competir con Coverfy. Han sido capaces de captar más de 0,5M€, y han diseñado con ellos un chatbox basado en Inteligencia Artificial que ayuda a entender las pólizas contratadas y los resquicios legales más importantes.