The continuous generation of data that is taking place today presents numerous opportunities for companies (such as Tinsa), offering highly relevant information on the needs and demands of their customers. This trend is notorious in all sectors of the economy, and with the right tools, platforms and databases to process it can generate great benefits.

Acquisition of Tinsa

This is true even in the real estate sector, as reflected in the recent acquisition of DataCentric by Tinsainternational and diversified group, leader in valuation, consultancy and Smart Data Real Estate services. Since 2016, at which time Cinven (venture capital) became the main shareholder, Tinsa has carried out numerous acquisitionsDataCentric's was its second in the last two months.

This recent purchase serves to considerably expand Tinsa's data management and capacity to offer tailor-made solutions to its clients. In this way, Tinsa has acquired the entire company for an undisclosed amount.

Getting to know DATACENTRIC

It is a Spanish company specialising in the field of big datageomarketing and digital solutions for decision making. Since its beginnings in 1994, it has positioned itself as a benchmark in the Spanish market in geomarketing and databases for B2B. Specialised in the supply, management and analysis of databases mainly for customer acquisition and acquisition uses, it provides its services to clients such as Telefónica, Santander, Microsoft and Correos, among others.

Other relevant operations in the GeoMarketing sector

FLAME ANALYTICS

Flame Analytics provides a marketing and analytics tool that helps companies understand and connect with their customers through geomarketing.. From banks to supermarkets to telecommunications companies, many national and international businesses have validated the Flame solution.

Able to have lifted more than 1M€This Asturian company continues its international expansion and has recently signed a collaboration agreement with the American company Interaxlink to open a new office in the USA.

NINTHDECIMAL

Founded in 2003, this American company develops geomarketing platform to try to understand and predict consumer behaviour. In this way, by identifying the position of each user, it sends them a totally personalised message based on their location.

In its last two rounds, it has been able to capture $6M. Adding up its previous rounds, NinthDecimal is at a very advanced stage of its business and is constantly expanding.