It is undeniable that the e-commerce market continues to grow, having reached the milestone of €40,000M in 2018, it seems that 2019 may break all records in turnover for products and services sold online.
More and more companies are opting to hire specialist digital marketing and SEO services (such as Shoppiday) to improve their company's position on the web, thus achieving a significant increase in revenue.
This has helped to create an ecosystem of companies that are living alongside e-commerce, collaborating in its growth and taking advantage of the opportunity.
Shoppiday
One of the companies in this situation is Shoppidaya company that helps web traffic and purchases to grow significantly. Its business model is based on achieving this increase in real traffic, charging a commission for the work carried out to the advertising brands.
Everything seems normal, just like any other start-up digital marketing, however, the big difference that this company brings to the table is that the users who use it, who generate traffic and purchases, receive part of this commissioni.e. they get a "cashback"The customers can collect up to 65% of the commissions that have been generated by the service.
Shoppiday has more than 850 commercial agreements with leading companies such as Just Eat, Telepizza or Booking among others, and may receive a fee of up to 16% of the amount disbursed.
In order to be able to grow, the company is developing a own geolocation serviceimportant in order to be able to capture the services or shops offline that are also affiliated within a close radius.
To carry out this expansion at national level, as they are currently only online and in 9 Spanish cities, the company has carried out a capital increase of 1M€ which has been subscribed by Comercia Global Payments, an investment vehicle owned by CaixaBank and Global Payments.
The business is thus expected to cashback help the growth of the e-commerceOnce a structure of sufficient size was in place to help the Brick & Mortar business.
Within this sector of affiliated marketing we have put together the following operations:
Shop Back
Shop Back is an international firm based in Singapore that operates in the affiliate marketing market, through which it is able to generate traffic and sales on the websites of affiliated companies and generate returns of up to 30% of the purchase price, allowing companies to avoid discounts and achieving a higher loyalty than points schemes usually achieve.
On 10 April, the company raised a capital increase of $45M by the investor group Rakuten Capital and EV Growth to consolidate its dominance in the Asia Pacific market and capture new business.
Partnerize
Partnerize is a British company that has developed a SaaS technology that helps to optimising online sales growthThis allows for customer monitoring and analytics, as well as predicting the impact that marketing campaigns or partnerships with affiliate marketing companies can generate.
The firm is currently helping to control a budget in excess of $6,000M in medium and large companies in more than 214 countries.
In order to be able to make the leap to smaller companies they have received an investment of $9M It is hoped that the decision technology can be adapted to be implemented in smaller companies where the available budget is more limited.