SkyView Innovations compra OMM en una decisión estratégica dentro del mundo del Advertising. SkyView, líder en tecnología de datos y análisis de mercado a nivel internacional, incorpora a OMM a su portafolio con el objetivo de fortalecer su posición en el competitivo...
The Advertising 2023 sector witnessed a dynamic transformation, marked by strategic investments that redefined the market's competitiveness and shaped its future. These investments introduced innovative solutions and creative approaches that sculpted the future of the...
Interested in understanding the financial fundamentals of the advertising world? Baker Tilly's Advertising Industry Valuation Report 2023 provides a comprehensive overview of the advertising industry. This report examines...
The advertising industry, a cornerstone of the global economy, is renowned for its dynamic nature and its profound impact on consumer perceptions and behaviour. The sector is a barometer of cultural and technological change, and is a key driver of...
The acquisition of a majority stake in Bitac by the multinational IQVIA has recently been completed. Baker Tilly Advisory Services has advised the Bitac team in this transaction. The Barcelona-based company Bitac joins a multinational group that has been...
The Advertising sector covers the income earned by any advertising activity or agency providing advertising services, including display advertising services. The sector thrives on innovation, adapting to new technologies and trends...
Healthcare Software refers to a wide range of information technology applications and solutions that help improve the efficiency, effectiveness and quality of healthcare services. From records management...
What is the Customer Experience (CX) sector? The Customer Experience, in its literal translation into English Consumer Experience, refers to the way in which customers relate to the company at each point of the purchase journey. You could say,...
This post analyses the values of 20 Advertising companies from the world of Advertising listed on different European stock exchanges. The sector in which these companies operate is a very large one, with a notable consolidation, but with a great future due to the growth of the sector...
Although Oakley Capital does not appear in the top Spanish advertising companies invested in, it is the Private Equity firm with the largest investment in the sector in Spain. This is due to the fact that on 14 September 2021, it carried out an investment operation to...
What is the AdTech sector? The term AdTech stands for Advertising Technology. This new part of advertising is responsible for helping agencies and brands to target, deliver and analyse their advertising efforts...
The mHealth or Mobile Health sector has seen tremendous growth in recent years, especially when the pandemic began, as mHealth offers services that medicine as we knew it had not yet been able to offer.....