Schibsted Spain brings together a group of portals that accumulate monthly more than 180 million visits, 35 of them to its real estate classifieds. Now, with the acquisition of Habitaclia, it adds more than 15% to this traffic.
About Schibsted Spain
Schibsted Spain is the Spanish subsidiary of Schibsted. A Norwegian company listed on the Oslo Stock Exchange, Schibsted has a strong presence in Norway, Sweden, Denmark, Switzerland, Estonia, Finland, France and Spain. Schibsted owns paid and free newspapers, television, radio, multimedia, etc.
Schibsted Spain currently owns the online job board InfoJobs.netof the motor portal Cars.netof the real estate portal Fotocasaand general second-hand buying and selling websites vibbo and Milanuncios.
Until 2015 it also owned the 20 minutos group, but that year it sold the company to the Spanish media group Heraldo.
Habitaclia corporate finance analysis
Habitaclia is a portal specialised in real estate advertisements on the Mediterranean coast. Founded in 2004, it has maintained a growth trend throughout the crisis period.
Up to the third quarter of 2016, Habitaclia's turnover was M6.8 e, representing a growth of 36% over the previous year. It also has an ebitda margin in its main area of activity (Catalonia, Balearic Islands and Andorra) of over 30%.
This acquisition will increase Schibsted Spain's total turnover by 8%, leading to a combined turnover of more than 88M in the first three quarters of 2016.
Purchase details
With this acquisition, Schibsted Spain, which already had the Fotocasa portal, strengthens its position in the real estate classifieds sector. With the new addition, Schibsted will offer its users more than 1.5 million properties for sale and rent from its more than 15,000 real estate agency clients and private individuals every month.
Although synergies will be created between the two companies, Habitaclia will operate as an independent brand within Schibsted Spain, maintaining its offices.
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