The term Martech is the blending of marketing and technology and applies especially to major initiatives, efforts and tools that use technology to achieve marketing goals and objectives. This technology is present in the business world and it is quite common to see investments in companies that are experts in marketing automation.
The media and publishing sector is going strong. In the first few months of this year, a number of takeovers have been confirmed in the sector. The companies Prensa Ibérica or Editorial Ecoprensa can attest to this.
The Catalan startup Keonn Technologies has recently received a €1.32 million round of funding. The company is dedicated to the development of radio frequency identification products or commonly known RFID.
Our expert analysts in corporate finance wanted to investigate more about this sector, analysing the most prominent and recent international company sales.
HubSpot is an expert in Inbound Marketing and CRM systems development. We have observed and analysed its latest operations in the market to find out the type of companies it has acquired and the strategies carried out to do so.
Throughout 2018 we saw how several venture capital companies specialising in IT were being sold and, moreover, for significant amounts. We did not want to be left behind and we have investigated these operations, exposing in this post the 5 most relevant sales. We are talking about divestments totalling more than 2.5 billion euros.
Spain's Besepa, a company that offers solutions to automate banking management for small and large companies, has been sold to Enxendra Technologies. We note that financial technology continues to gain market share and more and more companies are specialising in this sector. To support this statement, we have conducted an analysis of the sales of companies in the FinTech sector for SMEs globally.
Cybersecurity expert Symantec completed the acquisition of Luminate Security on Tuesday. After observing this transaction, our Corporate Finance analysts wanted to investigate more about this multinational and see what kind of companies or sectors it is investing in.
We analyse the automotive electronics sector from our Corporate Finance perspective. Last month we learned of Talde Private Equity's purchase of P4Q Group's shareholding. This has encouraged us to carry out an exhaustive search of companies that have been sold recently in the automotive electronics sector.
Nanogap is a Galician company specialising in the development and manufacture of nanotechnology. At the end of 2018 we learned about the financing round it received from the investment fund Repsol Corporate Venturing.
This operation related to our field of corporate finance invited us to analyse the nanotechnology sector, looking at the various company sales transactions that have recently been confirmed worldwide.
On 31 December 2018, we learned of a couple of corporate finance transactions by the Typsa Group. This prompted us to take a look at where the engineering companies sector stands and what kind of deals have been done recently.
The CRM software market is booming, and even more so the business model based on offering this service in the cloud, being able to access the service from any location.
Since 2014 the annual growth of the sector has been 23% p.a. Will this growth continue to be viable in the future, how does this growth affect the biggest player in the industry? To find out, we decided to take a closer look at Salesforce.
We wanted to analyse the marketplace sector in depth and we have come across an active niche in corporate finance, the second-hand marketplaces. In this new post we have talked about the round of financing that the Mexican GoTrendier has received and about the sale of the most significant companies in the sector.
After observing the movements in the sector, we analyse the most significant and confirmed company sales in the last year 2018.