Analizamos la última compra de empresas de Mediaset, la empresa audiovisual más grande a nivel nacional, que ha tenido que adaptarse mediante acquisitions inorgánicas para poder mantenerse como líderes del mercado y seguir diversificando. Descubre con nosotros cuales son las tres más recientes.
Getting to know Mediaset
With the merger between "Four", "Telecinco"and their respective investments in other media, Mediaset managed to consolidate its position as the company with the largest market share, increasing its revenues and unique views.
However, in 2018, alarm bells were ringing as recurring revenues began to decline, partly due to a reduction in ad fees due to a change in business strategy by advertisers, who are starting to focus on targeting younger audiences online.
In other words, the young audience for which the channel was known has started to watch content on other digital platforms.
A continuación, les exponemos las últimas acquisitions by the company:
El Desmarque
The Unmarking is a digital content platform related to eSports or electronic sports which has more than 2.3 million unique monthly users.
This acquisition has been aimed at attracting an audience with mainly male and young profiles, who consume it via the online platform, mobile application and broadcasts from its online radio.
ProSiebenSat
This German communications company is one of the market share leaders due to its extensive coverage on television, radio and in the print mediawhere it has a great local strength.
The investment made in ProSiebenSat ha sido la compra de una cantidad de equity, sin llega a acercarse al control, para poder entrar en un mercado consolidado como el alemán y diversificar geografías.
Colvin
Colvin es una de las empresas líderes de la international flower sales, en este caso la empresa ha apostado por continuar con las inversiones en la misma tal y como hizo en 2018, en este caso ha repetido con una inversión de 2M€.
This company is far removed from the market in which Mediaset operates, as with the acquisition of 21Buttons, the company is looking for recurring sources of revenue outside of advertising that can help consolidate the company in times of low revenues to avoid large swings in the share price.
