The big brewers operating worldwide, Molson Coors and ABinvev, have invested in Spanish craft beers at the beginning of 2017. Cervezas la Sagra and Cerveza aretesanal española La Virgen, will thus be able to expand in Spain and make inroads abroad.

Canada's Molson Coors takes a stake in Cervezas La Sagra

La Sagra Beersone of the leading brewers in Spain, has reached a strategic alliance agreement with the Canadian-American brewing group Molson Coors, giving the latter a stake in the company's capital and a distribution agreement for the Blue Moon Belgian White brand, the best-selling craft beer in the world.

This agreement allows Cervezas la Sagra to gain weight in the Spanish market, commercialising Blue Moon Belgian White beers and benefiting from the experience and innovation of Molson Coors,  but still maintain management independence and the authenticity of its beers.

Molson Coors Brewing Company is an international brewer with operations in the Americas, Europe and Asia. The company has been listed in the Dow Jones Sustainability World Index for the past five years and was named a Global Beverage Sector Leader in 2012 and 2013.

Spanish giant ABInvev buys Spanish company Cervezas La Virgen

The Virgin fue creada en 2011 en Madrid por  un grupo de jóvenes emprendedores cuyo objetivo es «innovar y hacer cerveza de calidad, hecha con pasión al estilo tradicional». En estos años, la marca, que cuenta con 45 personas en plantilla, ha experimentado un fuerte crecimiento.

ABInbev, el mayor grupo cervecero del mundo, que cuenta con marcas como Budweiser, Corona, Stella Artois o Beck’s, ha dado un paso adelante para reforzar su negocio de cervezas artesanales con la adquisición de la española La Virgen.

Last year, ABinbev merged with SABMiller, the world's largest brewer. The resulting firm produces 30% of the beer consumed worldwide, with a presence in more than 80 countries and a combined workforce of some 225,000 people. A few months later ABinbev sold for €7.3 billion the business and operations of Anheuser-Busch InBev (AB InBev) in Slovakia, Poland, Hungary, Czech Republic and Romania that were owned by SABMiller prior to its merger with the world's largest brewer.

With this agreement, ABInvev consolidates its growth plan, especially the national expansion and the possibility of entering other international markets, while maintaining the management team.

 
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