The audiovisual sector is undergoing a silent but unstoppable revolution. It’s not just about more spectacular special effects or new streaming platforms. We are witnessing a radical transformation in the way audiovisual content is produced, distributed, and consumed. From virtual production environments to artificial intelligence applied to dubbing, technological innovation is not only accompanying film and television, but it is also starting to write the script.
In our *Tech for Film and TV* report, we take an in-depth look at this new landscape. More than 4,600 companies and \$4.78 billion in funding back it up. But what are the key factors redefining the sector? Here are some of the most relevant insights—and we invite you to download the full report to discover the rest.
Virtual Production: From Chroma to Immersive Realism
¿Te imaginas grabar escenas de ciencia ficción sin moverte de un plató? ¿O recrear paisajes imposibles con una fidelidad sorprendente? La producción virtual ya no es una promesa del futuro: es presente. El mercado global alcanzó los 2.110 millones de dólares en 2023 y se espera que supere los 6.790 millones en 2030, con un crecimiento anual del 18,6%.
Can you imagine filming science fiction scenes without ever leaving the studio? Or recreating impossible landscapes with astonishing realism? Virtual production is no longer a promise of the future—it’s the present. The global market reached \$2.11 billion in 2023 and is expected to exceed \$6.79 billion by 2030, with an annual growth rate of 18.6%.
But its impact is not only visual:
- Reduce costs (fewer locations, less travel)
- Accelerate shoots (sets ready in seconds)
- And improves sustainability by reducing the carbon footprint of productions
Europe and Asia are leading the way in adopting this technology, with Spain establishing itself as an audiovisual hub thanks to the convergence of creative talent and technological innovation.
Artificial Intelligence for dubbing, personalization, and editorial decisions
The impact of generative AI and machine learning goes far beyond deepfakes or synthetic avatars. In the audiovisual field, intelligent tools are already being used to:
- Automated and localized dubbing (AI dubbing)
- Real-time multilingual subtitle generation
- Audience analysis and content personalization, adapting recommendations and formats to individual viewing habits
These technologies not only optimize processes but also enable scaling content to global markets with unprecedented precision and efficiency. Additionally, the use of predictive analytics systems during the development phase helps studios decide which stories to produce and how to distribute them, improving the profitability of each project.
Discover the key players leading this transition in the report..
Sustainability: fewer emissions, more innovation
The pressure to make the industry greener has given rise to a new mantra in film and TV: eco-production. Thanks to virtual environments, remote filming, process automation, and collaborative work in the cloud, waste, location travel, and studio energy consumption are being drastically reduced.
One example is StageCraft, the technology developed by ILM that has allowed franchises like The Mandalorian to film complex scenes without leaving the studio, reducing crew travel and the construction of physical sets.
In the report prepared by our analysts, we observe how these technologies not only meet ESG criteria but also open new avenues for narrative innovation and cost savings.
New formats and platforms: the era of immersive and distributed content
Audiovisual consumption is no longer linear. The report shows that in Spain, for example, traditional television consumption has fallen to historic lows (181 minutes/day), while 77.6% of the population is now subscribed to a streaming platform.
This change has resulted in:
- The explosion of OTT platforms (Over-The-Top),
- The emergence of hybrid distribution models (TV+online),
- Y una apuesta firme por los contenidos inmersivos: la realidad aumentada, la realidad virtual y la realidad mixta están empezando a jugar un papel clave en publicidad, narrativas experimentales y branded content.
Even video game engines are being used as a tool for audiovisual storytelling.
The rise of “invisible systems”: infrastructure technologies and rights
Although they do not appear on screen, they are essential for everything to function properly. We are referring to:
- Plataformas de gestión de derechos y royalties basadas en blockchain
- Cybersecurity systems for media, essential in an OTT environment
- Y soluciones de Media Asset Management (MAM), que permiten centralizar y automatizar la gestión de activos digitales a lo largo del proceso creativo.
And a strong commitment to immersive content: augmented reality, virtual reality, and mixed reality are beginning to play a key role in advertising, experimental storytelling, and branded content.
Increased investment in M&A and opportunities for investors
The technology sector for film and television is attracting growing attention from investment funds, tech companies, and major studios. In just the last two years, more than $170 million has been invested in startups in the sector.
What are buyers looking for?
- Companies with scalable and SaaS-like software
- Providers of personalization and localization technologies
- Studios with VFX talent and global production capabilities
What types of targets are most in demand?
- Companies with turnover between 10 and 50 million
- Companies with proprietary technology and low operational risk
- Well-positioned players in fragmented markets
This article is just an introduction to what you will find in our report. In it, we include a detailed analysis of M&A strategies, types of buyers, and notable transactions in Spain and internationally. If you are part of the audiovisual sector, a technology investor, or a media and entertainment professional, this report will serve as a tool to learn about the most dynamic segments of the market (virtual production, AI dubbing, immersive media, etc.) and how the audiovisual value chain is being reconfigured.
Industry report on technology for film and television 2025
Download here the complete report and stay informed about M&A activity and the latest news from the most important companies in the market.
