EROSKI, CARREFOUR, MERCADONA, should they fear new business models?

02/04/2012
Diego Gutiérrez
EROSKI, CARREFOUR, MERCADONA, should they fear new business models?

The large distribution chains have been increasingly taking over more and more of the small food retail sector. This has been based on the advantage offered by economies of scale due to the volume they manage: a wider range of products, better purchasing capacity, better prices, own brand, etc.


Due to my profession, in which I look for investment opportunities for my clients, I am observing the launch of several initiatives in food-related niches that are making a name for themselves thanks to the possibilities offered by the internet and new technologies.

They offer consumers specialised products of high quality. at very competitive prices and delivered to your home. The Internet reduces intermediary costs and shortens supply chains by transporting directly from the manufacturer to the customer.

The proposals made by the big players in food distribution on the internet are more an obligation than a future commitment to this channel. The other day, an expert who had worked in distribution told me that the logistics of the order was carried out in the supermarket closest to the customer, without any logistical savings. In fact, my wife, a "great expert" in food purchasing management, says that prices are no better online.

Examples of these new initiatives are:

http://www.lamejornaranja.com/ You can find 15 kg of oranges for less than 30€, including home delivery within 24 hours and freshly picked from the tree. According to my brother, you get a glass of juice from each orange, whereas with Eroski oranges you need 2 or 3 pieces.

http://www.trailla.es/ an agricultural producer from Buñuel (Navarra) offers a box of vegetables per week for the price of 26-29€ 10 kg box delivered to the home, varying the product offer depending on the time of year. He offers only organic, fresh and natural products.

http://www.eltendero.com/ of the group reacciona, a fruit and vegetable shop in Madrid offers home delivery of fruit and vegetables bought online with a very simple design and a uniform and easily comparable pricing policy.

www.hermeneus.es is the most sophisticated model. Defined as a social network for food professionals without any intermediaries. It is a social network that puts local producers in contact with end consumers. When co-founder Eduardo Elorriaga told me about it last July before its launch in September, I had my doubts. But my impression changed when I tried it as a user, it is the best test to prove whether a model works or not. Last December I was contacted by a farmer near the area where I live offering me a batch of 5Kg of veal for 11 € / kg including (put mail). The meat was very tender and well vacuum packed and at a fantastic price. I am waiting for him to call me back for the February order.

For families, especially large ones like mine, food is the second largest item of expenditure after housing. These new business models are bringing about a change that will surely be slow, but which transfers a little more power to the producer and the internet channel. In recent times, textiles is the sector where e-commerce is growing the most. The food sector may be the next to be revolutionised.

Diego Gutiérrez Zarza
www.abra-invest.com

This article has been published in elver the news at

Lastest news

Informe de valoración de sector SaaS 2025

Valoración de SaaS en 2025: perspectivas de los mercados públicos El sector SaaS en 2025 presenta un panorama de valoración más realista, aunque cautelosamente optimista. Tras los espectaculares máximos de 2021 y la fuerte corrección de 2022, las valoraciones de las...

How is technology transforming film and television? | 5 trends

El sector audiovisual está viviendo una revolución silenciosa pero imparable. No se trata solo de efectos especiales más espectaculares o de nuevas plataformas de streaming. Estamos asistiendo a una transformación radical en la forma en que se produce, se distribuye y...

Do you want to sell or buy a company?

We are experts in M&A transactions in the technology sector.

Subscribe to our newsletter

    On which topic would you like to receive information?

    Request for information

    If you want to buy or sell a company, or need more information about our services, do not hesitate to contact us through the form.

    Or if you prefer, call us at:

    +34 946 42 41 42