El último informe elaborado por nuestros asesores en compraventa de empresas del sector tecnológico ofrece una visión general del sector de data analytics. En él se recogen todos los datos sobre empresas, adquisiciones y rondas de financiación que se extrajeron en mayo de 2025.
At its core, Data Analytics enables organizations to transform raw information into strategic intelligence, enabling faster and more accurate decision-making. In the modern business context, it is not simply a support function, but an engine for value creation. From operational optimization to real-time customer interaction, analytics is at the heart of digital transformation.
Trends that are revolutionizing the future of data analysis
The exponential explosion of data from IoT, social media, and enterprise systems, combined with the maturity of cloud infrastructures and the growing demand for real-time insights for critical decisions, is driving a massive consolidation environment in the data analytics sector. Companies are seeking scalable processing capabilities, cloud-native SaaS solutions, and data democratization tools, while abundant VC and PE capital is fueling R&D, expansion, and strategic acquisitions, making specialized platforms highly valued targets.
- Rise of Augmented Analytics and AI/ML Integration: Analytics platforms are increasingly incorporating artificial intelligence and machine learning to automate data preparation, analysis, and insight generation. This evolution is lowering barriers to entry for non-technical users and accelerating the time it takes to generate business value from data.
- Data Democratization: Organizations are working to make data more accessible across departments and user roles. This involves integrating disconnected data sources and eliminating silos, enabling a more unified and strategic view of the business through seamless access to data. In addition, the democratization of analytics is empowering business users with drag-and-drop, natural language, and AI-assisted tools.
- Real-Time Action with Edge Analytics: The shift toward processing data where it is generated, at the edge, rather than relying solely on centralized data centers, is gaining momentum. This improves speed, reduces latency, and supports real-time analytics in use cases such as IoT and smart manufacturing.
- Analytics Solutions Are Becoming More Vertical: The era of generic, universal analytics is being replaced by a new wave of industry-specific solutions designed around the unique challenges and workflows of each sector. From real-time monitoring in healthcare to demand forecasting in retail or process optimization in manufacturing, analytics tools are increasingly being adapted to deliver specific, high-impact insights.
- Securing the Data-Driven Enterprise: With increasing regulations and ever-growing volumes of sensitive data, companies are strengthening data governance, encryption, and secure data handling practices. Ensuring regulatory compliance and minimizing risk is now a critical part of any data strategy.
Investment analysis in the data analysis sector
Acquisitions in the data analytics sector are being driven by strategic buyers seeking to enrich their native platforms with predictive capabilities and advanced visualizations. The most active sectors include BI/Insights platforms, cybersecurity, IT consulting, cloud-native SaaS, fintech, retail tech, and healthcare tech, where companies acquire specialized tools such as customer behavior analytics, fraud detection, risk scoring, and predictive diagnostics to improve retention, create upselling opportunities, and reduce dependence on third parties.
Private equity funds are executing roll-up strategies by combining multiple specialized players to improve valuation multiples, prioritizing targets with a high percentage of recurring revenue (MRR) and low customer churn. They focus particularly on BI vendors with strong cash flows, workflow automation platforms with high renewal rates, advanced analytics tools with R&D arbitrage potential, and cybersecurity and marketing analytics that offer high-margin SaaS models with long-term contracts.
Geographically, the United States dominates the market with 295 domestic transactions, and is also the leading cross-border acquirer with 19 acquisitions in the United Kingdom as the main destination. Strategic US buyers are seeking new markets and specialized technology in the UK, France, and Israel, while PE funds remain active in the UK, Netherlands, and Germany, focusing on companies with revenues of €5M-€25M for platform or bolt-on strategies, with European technology firms concentrating on regional acquisitions for vertical integration and customer expansion.
Growth of the sector in the coming years
The Data Analytics market is experiencing explosive growth with an average CAGR projection of ~26% between 2024-2030, although estimates vary significantly between specialized sources.
Grand View Research projects the most aggressive growth with a CAGR of 28.7%, while IMARC presents the highest market valuation at $74.26B in 2024 but the most conservative CAGR of 23.12%, suggesting different calculation methodologies or starting points. Fortune Business Insight estimates a market value of $64.99B in 2024 with a CAGR of 25.5%, and Market Research Future projects $70.3B in 2023 with growth of 27.6%, reflecting the market consensus on the sector's potential for accelerated expansion driven by digital business transformation and the democratization of analytical tools.
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Data Analytics Market Research 2025
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