We analyse the main data on investment and M&A transactions in the Ecommerce sector. We also take a look at the third round of financing for Spanish flower delivery company The Colvin Co, which has raised €2M.
We analyse the main data on investment and M&A transactions in the Ecommerce sector. We also take a look at the third round of financing for Spanish flower delivery company The Colvin Co, which has raised €2M.
About The Colvin Co
The Colvin Co is a flower delivery company created in 2016 in Barcelona that aims to revolutionise the way people receive, give and relate to flowers. Since its inception, Colvin has multiplied its turnover by 10 and currently has a staff of 25 employees. The Catalan company has set itself the goal for 2018 to continue its growth to increase its sales fivefold and to start expanding its business internationally.
Colvin's commitment is to integrate directly with growers and thus bring freshly cut flowers from the ground to the end customer, avoiding intermediaries and reducing the price. This is a revolution in the online florist sector, a new way of buying and enjoying flowers. The company wants to recapture the magic of this product by offering excellent quality, exclusive designs and an impeccable customer experience. This new way of approaching the sector is winning the hearts of customers, major brands and influencers. According to Marc Olemdillo, CMO of Colvin: "The industry had hardly changed for the last 30 years and we are committed to recapturing the magic that flowers had lost.
Since 2016, the floristry sector has become one of the most active in the field of E-Commerce worldwide, with the birth of several companies founded with the aim of bringing innovation to a highly traditional industry. Andrés Cester, CEO of Colvin, assures that they not only intend to ride this wave of change, but to lead it at a European level, internationalising the company in 2018.
Colvin closes €2M investment round
Colvin, the flower delivery E-Commerce company that is revolutionizing the florist sector, has closed a new financing round in which it has raised €2M. The round has been led by Samaipata Ventures and Mediaset funds, among other international groups and business angels, including the founder of Tuenti and current president of Hawkers, Hugo Arévalo.
This is the third round of investment that the Catalan startup has managed to close since its founding in 2016, after raising €600,000 in a first round at the end of that year and €700,000 in another capital injection in April 2017.
E-Commerce Investment Analysis 2013-2017
The E-Commerce sector, which is growing steadily in Spain with a growth rate of 21% and a cumulative turnover of €24,185M in 2016, is attracting more and more global capital. With more than 8,700 investment rounds raising more than €$114,000M since 2013, investment continues to grow year on year.
As can be seen in the graph below, despite the number of rounds falling since 2013, total investment is higher in each year, rising from $8,419M in 2013 to $33,836M in 2017.
If we analyse the stages of each of the funding rounds in the E-Commerce sector since 2013, we conclude that most of them are aimed at early stage startups: 37.8% of the rounds are Seed, 14.2% Venture, 11.6% Series A, 7.5% Business Angels and 29.9% for the rest. However, the number of Seed stage rounds is losing weight since 2013 compared to other stages such as Venture (from 12% to 18.3%).
In Spain, in the period 2013-2017, we counted a total of 175 financing rounds, in which more than €162M have been raised. The most important round in these years is the one led by the e-commerce company Privalia, which raised €25M, followed by the online parcel delivery platform Packlink, with more than €12M of financial injection.
