Mobusi is one of the leading mobile advertising companies in our country, which only a month ago bought the video game development company Lab Cabe. With the purchase of Upplication, Mobusi has further expanded the possibilities it offers, and now allows companies to communicate with their customers through websites, SMS or apps.
About Upplication
Upplication is a software for creating applications for SMEs, which offers pricing plans adapted to each type of company, reducing the high cost of custom development. This company was founded in Madrid in 2012 and in 2014 was chosen by Wayra for its acceleration program. In 2015 it received a €1.1M round led by the fund Global Corporation and in which Business Angels such as Sixto Arias (Founder of Movilisto and CEO of Made in Mobile), Luis Pardo (CEO of Sage Spain), Juan Pablo Herrera (CFO of Sage Spain) and members of the Luca de Tena family also participated. They currently work in more than 65 countries, such as Mexico, Chile, Colombia and the UK.
Why is Mobusi buying Upplication?
As we told you in a post a little less than a month ago, Mobusi has just bought the video game development company Lab Cave., con el objetivo de poder desarrollar sus propios videojuegos para hacer publicidad móvil. Ahora ha comprado Upplication para incrementar la forma en el que las empresas llegan a comunicarse con sus clientes. Mobusi está convencido que la movilidad es un segmento con potencial en el mercado del marketing y quiere liderarlo. Antes de Lab Cave Mobusi había realizado otras mergers and acquisitions en el ámbito de la movilidad como Instasent en el 2015, para mandar mensajes masivos.
Moreover, with this purchase Mobusi satisfies an important need for an important market niche, namely SMEs.
Other recently closed deals in the apps market
In recent years, we have seen other acquisitions in the app development market. Both by large technology groups, such as Microsoft, and smaller companies such as Infinite Monkeys.
Microsoft bought in 2016, Xamarin ua company focused on the development of multi-platform mobile applications. Microsoft believes that if its Windows Mobile platform is to compete against Android and iOS it needs to have the best possible applications.
Infinite Monkeys is a platform that allows people with no programming skills to create their own app. In 2013 it bought AppMakr, another Singapore company operating in the same field.
Other posts that may interest you
Mobusi, a mobile and video advertising company, buys Lab Cave, a video game company, to strengthen its inventory.
Social Point, Spanish videogame company bought by American Take-Two
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