Digital Dimension buys majority stake in mobile marketing specialist Gigigo
14/02/2017
Diego Gutiérrez
Digital Dimension buys majority stake in mobile marketing specialist Gigigo
A year after buying Nexica, Digital Dimension, a subsidiary of Econocom, is buying another Spanish company, Gigigo, this time a digital mobility solutions company.
About Gigigo

Gigigo, a Spanish company founded in 2004, specialised in the creation and development of solutions in the field of mobility and innovation, has become a reference in the digital marketing market at an international level.

Today, with offices in Madrid, Mexico City and São Paulo, the group has more than 140 employees and operates with projects in more than ten countries in Europe and Latin America.

About Digital Dimension

Digital Dimension is a leading European company in the field of mobile services and solutions, SaaS platforms and hosting, with a turnover of 92 million euros in 2015. It is the digital transformation subsidiary of the French group.  Econocom.

Last year Digital Dymensión already bought Nexica, a company specialising in cloud computing services, in Spain.

 Digital Dimension buys Gigigo

According to sources close to the deal, Digital Dimension has bought around 70% from Gigigo and, within two years, will acquire an additional 30%. The valuation of the Spanish technology company's 100% would be around EUR 16 million.

In addition to taking over Gigigo's mobility-focused digital solutions, Digital Dimension will expand into Latin America, where Gigigo already has a presence.

Digital Dimension highlights Gigigo's ability to build solid mobile strategies, its UX and design delivery and its intelligent SaaS mobile marketing platform.

Gigigo will be able to expand into Europe and offer its solutions to Econocom's customers.

 

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