BeMyEye, European leader in mobile crowdsourcing, closed at the end of May a €6.5M funding round to expand in the Spanish market. The round was led by Spanish venture capital firm Nauta Capital, joined by P101 and previous investors such as 360 Capital Partners.
What is BeMyEye?
BeMyEye is a London-based startup that connects people with companies and brands from various industries—such as consumer goods, technology and media—through collaborative or crowdsourced data collection tasks. All the information gathered through this crowdsourcing system enables companies to obtain real-world insights. This method allows companies to «see» thousands of locations in a matter of seconds, giving them the intelligence to identify new revenue streams, maintain brand integrity and achieve rapid cost savings.
BeMyEye closes its second round of investment to reinforce its international expansion
BeMyEye wants to become a leader in its sector and to do so it knows that it has to grow and enter new geographic markets. At the moment it is already in the UK, France, Italy, Germany and Spain. It has recently moved its headquarters from Italy to London in order to access a more attractive market with the best global clients.
Founded in 2011 by Gian Luca Petrelli, it already closed a €2M round in 2011 and has now closed its second round of €6.5M led by a Spanish investor, Nauta Capital.
The round aims to drive the company's international growth and product development. The company will double the size of its technology development team with the aim of providing businesses with real-time data, with unprecedented reach and accuracy, through Europe's largest community.
Among the arguments that investors have used when betting on the company, we find the fact that BeMyEye is one of the leaders in a sector that seems to have a lot of growth ahead and that BeMyEye has brought a disruptive and innovative model to its sector, in the same way that other companies such as UBER or AIRBNB have done, taking advantage of trends and innovation, as well as the strength that people have when they come together as a community.
As stated by Nauta Capital: “BeMyEye has proven to be the European market leader in this booming industry. The power of a large number of people on the ground, gathering information about our clients» businesses, is a model in which we see enormous potential, which is why we are thrilled to support BeMyEye in its continued international expansion.".
BeMyEye buys LocalEyes
Less than a month after the closing of the round, BeMyEyes has already announced the purchase of one of its main competitors, LocalEyes. This purchase will give BeMyEye access to new customers as well as a mobile workforce of 250,000 people, positioning BeMyEye as the European market leader in the market for collaboratively collected mobile data in the real world.
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