After several years in which the Roca Group had to carry out a policy of restructuring and adjustment, in 2014 it returned with force by buying 6 companies to grow internationally and now we have learned that it has bought the Turkish company NSK, a Turkish faucet company whose main client is Ikea.
Roca buys NSK, a strategic purchase
The acquisition of NSK by Rock GNK exports 50% of its production to some fifty countries, including the United States, Russia, Australia and China, countries where Roca has a significant proportion of its customers.
"Roca's largest market is Brazil which grew by 8.7% in 2014. The other four key countries in the group are Russia (+12.2%), China (+2.6%), India (+13%) and Switzerland (+8.7%)" comments Diego Gutierrez of Abra Invest.
NSK is also complementing and expanding the group's production capacity, which will now be able to produce more than 8 million fittings a year. In addition, NSK's geographical position enables it to produce large series at competitive prices in close proximity to meet the growing demand for high-end products.
Roca also produces faucets in Brazil, the Czech Republic, Russia and Barcelona. In total, the group, which employs 22,200 people, has 74 factories in 18 countries, although its bathroom products are sold in 135 markets. The Spanish company also manufactures ceramic floor and wall tiles for construction and interior design.
NSK employs 264 people, has a turnover of 32 million euros and produces 2.2 million fittings a year at its Eskisehir plant.
Acquisitions made in 2014
In 2014 Roca invested €50m in the purchase of three companies to grow abroad, after two years in which it had not made any acquisitions. It bought the Australian company Gemini Industries, Norway VVS Marketing and in India it bought the 74% it did not control in Espiem Plastics, a manufacturer of plastic bathroom products.
Roca also raised from 50% to 75% its stake in the Egyptian group Gravena, where it now has control, and took over the 50% it did not control in the Catalan company Cosmic and in the subsidiary it owns in China.
In addition, Roca invested 122 million to expand its factories in Brazil, India, China and Portugal.
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