Digital Eyeview: personalisation of advertisements
Digital Eyeview is the only company that delivers broadcast quality video personalised for each consumer, with proprietary creative technology that integrates relevant brand messaging. As the consumer moves through the buying process, Eyeview dynamically changes the brand message in the stream to ensure the consumer continues to receive the most relevant, informative and effective ad. "Eyeview's evolution must be dramatic because it is convincing its investors to inject new sources of funding. Highlights the Spanish fund Nauta Capital who participated in a round $5M in 2012 and in another $8M in 2013 together with Lightspeed Venture Partners and Gemini Israel ventures Marker"says Diego Gutierrez of Abra Invest.
Link to Media brings mass content generation business to Spain
It is a model that is working very well in the USA with the help of Demand Media and in Latin America with the company that bought it. EmergingCast. The company was launched with the support of the accelerator SeedRocket in October 2011 and in 2012 they received €200k from several business angels such as Javier Cebrián (Bonsai VC), Jesús Monleón (Offerum), Javier Llorente (Intercom Group), Osborne Clarke and Oscar Grífols, which were added to a credit from the ICF (Institut Català de Finances).
The Mad Video: video tagging and interaction
The Mad Video is a platform that allows you to make your videos "clickable" and monetise by tagging the products, places and people that appear. It also allows you to make your videos interactive by adding layers or links with a wide range of different elements. "The Spanish company, despite having American competition such as wireWAX, VideoClix, HotClickVideo,HuStream, has not hesitated to make the leap to the Atlantic and has opened a branch in San Francisco", says Diego Gutierrez.