Venture capital investing in home and furniture ecommerce

10/12/2013
Diego Gutiérrez
Venture capital investing in home and furniture ecommerce
Last year investments in ecommerce companies led the activity in the new technologies sector. Some of them have in common their relationship with the furniture trade or with the home. Cabiedes was present in the most significant ones.

"Almost half of the investments made in new technologies have been made in e-commerce companies. In second place were companies related to marketing tools or new ways of selling", analyses Diego Gutierrez, an expert on corporate finance in Abra Invest.

Stop&walk: originality and exclusive designs

Stop&Walk is a private sales club for designer and original products at very affordable prices, where you can find avant-garde, cool and fun designs by artists and enthusiastic creators in different categories such as decoration, fashion, home, accessories, gifts and gadgets. It uses the format of private sales, where campaigns last for a week, and by dealing with suppliers directly they are able to offer very interesting prices. It is also a showcase for talented designers where members can discover, share and buy unconventional items.

Stop&Walk has to grow very fast in order to gain a foothold in a very competitive market, with a leader such as Fab.com and is supported in this by its investors principals Cabiedes & Partners and Kibo Ventures which invested €350k in 2012.

Habitissimo, to have our home ready to use

Habitissimothe home renovation and professional services guide closed its third €300k financing round, with venture capital firm Cabiedes&Partners continuing to be the lead partner. New investors included Cool, Faraday Venture Partners and PADEInvest.

Deskidea.com: office equipment and furniture

Cabiedes&Partners and La Caixa –a través de Caixa Capital Micro—participaron o en la segunda ronda de financiación de Deskidea.com, de €350k, para permitir su crecimiento en la venta ‘on line’ de material de oficina y artículos premium relacionados con el espacio de trabajo. Cabiedes&Partners se incorporó como socio inversor, mientras que La Caixa ya había apostado por la empresa de comercio electrónico –que tiene vocación de liderar su segmento en España– en su nacimiento en 2011. Deskidea.com se lanzó en junio del 2.011 con una ronda de inversión inicial de €200k y cuenta con un catálogo de más de 12.000 referencias con entrega en 24 horas.

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