UNIR emprende y Vocento are launching an ambitious Spanish initiative to help journalism and communication entrepreneurs to innovate and begin to overcome the crisis in the sector.
Incubation and subsequent investment model
López-Barajas explained that the programme will provide the promoters of the selected projects with a free workspace as well as the necessary training and advice, mentoring and technical and technological support for the development of their initiatives. After this phase of accelerationThe Commission shall, in accordance with the procedure laid down in Article 5(1)(b) of Regulation (EC) No will invest between €25k and €400k for each journalistic, technological or business project that is considered sustainable. The director of UNIR Emprende and director of UNIR said that the International University of La Rioja is willing to bet strongly on the future of new formats of online journalism and therefore encourages entrepreneurs to focus on the local level, either geographically, promoting proximity between different communities or in specific areas of society.
New business models and technology for the Media sector
«El sector de la comunicación está viendo aflorar varias iniciativas y varias financing rounds by Venture capital. In the USA, for example, we have recently seen how the mobile advertising platform Pontiflex $2.75M. There is a trend towards the generation and distribution of content such as Onespot que acaba de levantar una ronda de $5,3M o la española Brandcontent que ha sido incubada por 500startup. Otra tendencia está orientada hacia el análisis de ese contenido y la reputación de las marcas como puede ser la herramienta Brandrain que levantó el año pasado €1M de Inveready» analiza Diego Gutierrez de Abra Invest.