During 2012, we have seen several operations within the group offers and purchases sector such as offerum, groupalia, ooferton, etc. Some operations have been international and others of concentration and acquisition of market share.
Offerum the most active operator
In 2012 Offerum participated in 3 mergers and acquisitions corporate:
- Has bought the 100% of Buytheface from Feliz Ruiz and Miguel de Lucas.
- It has bought the 100% from the Italian subsidiary of KBG Deals.
- You have purchased Viavip's 100% from Arturo Moreno.
"Offerum is immersed in the race for growth in the sector and has opted for the path of the mergers and acquisitions as the fastest way to gain share. The supply sector is a sector that is predicted to be starting to consolidate and all the players know that only a few will remain. Everyone is looking for their niche," says Diego Gutierrez of ABRA INVEST, an expert in SME growth.
Foreign investors have also been present
The company Livingsocial has participated in the movements of the sector with the acquisition of the remaining 50% of Letsbonus. With this purchase LIvingsocial reaches the 100% stake in the company that it has bought from the founders and other individuals.
Oooferton buys Zoomzebra entering Germany
The portal Oooferton After increasing its turnover by 280% in 2011 and entering the French market with its liveshooping platform, the company founded by Luis Krug, also founder of Redcoon, has bought Zoomzebra, a popular German online sales website specialising in both B2B, with customers among the most popular coupon platforms, and end-consumer sales.
"Internationalisation is the main motive for these mergers and acquisitions. I would highlight the way in which Oooferton has made the payment for the acquisition of the German company. The transaction was carried out by means of a share swap, i.e. Oooferton acquired 90% of Zoomzebra shares in exchange for 1.2% of Zoomzebra shares. In this way, there is no liquidity consumption by the buyer to meet future challenges and leaves the liquidity window for when the whole group is sold in the future," says Diego Gutierrez.
