As of 13 November, the Catalan company Anpro21 is offering a free analysis of the development of the brand perceptionThe political parties taking part in the Catalan autonomous elections. Since the blog Brand Rain, se podrán seguir indicadores sobre la perception and reputation achieved by each party during the course of the branding political.

Brand Raina comprehensive branding tool

Brand Rain is a tool for branding specialising in the analysis ofbrand reputation. Its software is a pioneer at European level and uses calculation programmes with heuristic and semantic analysis techniques (based on artificial intelligence) to analyse the messages of all the channels where a brand appears (press, digital press, social networks, blogs, websites, radio, TV...). At the same time, it uses monitoring tools that control approximately 4 million sources of information, a figure that, due to the dynamic characteristics of Brand Rainis growing every day.

The difference in Brand RainThe other tools used to monitor the brandingis the integration of all information channels in the same capture and analysis system, offering a 360º perspective on the impact and reputation of brands. Brand Rain is a tool for monitoring the branding It is very powerful, as it collects the information and conversations generated around brands, whether in an online or offline environment.

At the same time, the added value of Brand RainThe main objective of the study is to identify variables that until now have not been taken into account in studies of reputation or brandingsuch as tone, awareness, relevance, prestige and loyalty. These variables are added to the data on audience and presence in publications. All these indicators serve as a basis for finally being able to determine the brand perception and reputationpersons, products or institutions analysed.

The branding of the political parties in the Catalan elections, in real time.

Brand Rain will offer the results obtained from its data during the campaign for the Catalan regional elections. Each day you will find the indicators of brand perception and reputation updated in the column on the right hand side of the blogand periodically, you will find reports with more details on highlights, developments and significant variations on the data of branding.

Diego Gutiérrez Zarza