{"id":69513,"date":"2026-03-19T10:29:25","date_gmt":"2026-03-19T09:29:25","guid":{"rendered":"https:\/\/techma.bakertilly.es\/?p=69513"},"modified":"2026-04-09T10:51:33","modified_gmt":"2026-04-09T08:51:33","slug":"transactional-analysis-ai-ml-data-analytics-spain-2025","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/analisis-transacciones-ia-ml-data-analytics-espana-2025\/","title":{"rendered":"M&amp;A in AI, Machine Learning and Data Analytics in Spain in 2025"},"content":{"rendered":"<p>The market for <strong>buying and selling technology companies in Spain<\/strong> reached a definitive turning point in 2025. The sectors of <strong><a href=\"https:\/\/techma.bakertilly.es\/en\/companies\/data-ml-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Artificial Intelligence (AI), Machine Learning and Data Analytics<\/a><\/strong> have evolved from being a promise of growth to becoming the cornerstone of investment and business consolidation strategies.<\/p>\n\n\n\n<p>From the perspective of technology M&amp;A advisory services, this shift implies not only a higher volume of transactions, but also a transformation in valuation criteria, buyer profiles and market dynamics.<\/p>\n\n\n\n<p>In this analysis, from the perspective of a specialist M&amp;A adviser in the technology sector, we review the year\u2019s major deals, the trends shaping the market, and what implications these have for companies considering <strong><a href=\"https:\/\/techma.bakertilly.es\/en\/sale-of-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\">selling their technology business<\/a> or expanding through acquisitions<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contexto_del_M_A_tecnologico_en_Espana_en_2025\"><\/span>The state of technology M&amp;A in Spain in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The technology M&amp;A landscape in Spain has evolved into a more sophisticated and selective environment. Following years characterised by rapid growth, by 2025 investors \u2013 particularly private equity funds and corporations \u2013 have prioritised:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Actual operating profit<\/li>\n\n\n\n<li>Distinctive intellectual property (IP)<\/li>\n\n\n\n<li>Data analysis capability<\/li>\n\n\n\n<li>Specific applications of AI in production environments<\/li>\n<\/ul>\n\n\n\n<p>In this context, companies specialising in the full data lifecycle (collection, processing, advanced analytics and application using AI models) have become prime acquisition targets.<\/p>\n\n\n\n<p>Spain has also strengthened its position as a hub for tech talent, which has attracted international buyers seeking highly specialised technical skills.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_papel_del_asesor_en_procesos_de_compra_y_venta_de_empresas_tecnologicas\"><\/span>The role of the adviser in the buying and selling of technology companies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In a market where intangible assets play a decisive role, the role of the M&amp;A adviser is more critical than ever. <strong>Company sale processes<\/strong> require an analysis of the scalability of the technology and an assessment of data quality and governance.<\/p>\n\n\n\n<p>In this environment, Baker Tilly has established itself as one of the leading advisors on mid-market technology M&amp;A in Spain, standing out for its ability to connect technology companies with industrial and financial buyers, execute inorganic growth strategies (buy &amp; build), and align valuation expectations in complex markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Operacion_destacada_la_adquisicion_de_Onum_por_CrowdStrike\"><\/span>Featured deal: CrowdStrike\u2019s acquisition of Onum<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most significant deals of the year has been CrowdStrike\u2019s acquisition of Onum, which illustrates the strategic value of <strong>data analytics applied to cybersecurity<\/strong>.<\/p>\n\n\n\n<p><strong>Key strategic aspects of the operation<\/strong><\/p>\n\n\n\n<p>Onum, which specialises in real-time data processing, provides a critical layer of efficiency in the management of large volumes of information. From an M&amp;A perspective, this represents a<strong> technological boost<\/strong>, as it directly enhances the buyer\u2019s platform; similarly, <strong>costs are optimised<\/strong> by reducing the volume of data processed. All of this translates into a <strong>competitive advantage<\/strong> thanks to greater accuracy in detection models.<\/p>\n\n\n\n<p><strong>Market implications<\/strong><\/p>\n\n\n\n<p>This transaction confirms several key trends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spain produces technology companies capable of achieving <strong>international success<\/strong><\/li>\n\n\n\n<li>The value no longer lies solely in the software, but in the <strong>efficient management of data<\/strong><\/li>\n\n\n\n<li>Companies offering \u201cdeep tech\u201d solutions are highly attractive to global buyers<\/li>\n<\/ul>\n\n\n\n<p>For technology companies, this type of transaction sets the benchmark for what the market is willing to pay for distinctive assets. We also discuss this transaction in our <a href=\"https:\/\/techma.bakertilly.es\/en\/analysis-of-transactions-in-the-infra-tech-sector-in-spain-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">analysis of the most notable deals in the InfraTech sector in 2025<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IA_vertical_como_driver_de_valor_en_M_A\"><\/span>Vertical AI as a value driver in M&amp;A<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another major trend in 2025 has been the rise of AI applied to specific sectors, where domain expertise is just as important as the technology itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Caso_Widhoc_y_ec2ce_Agrotech\"><\/span>Case study: Widhoc and ec2ce (Agrotech)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The integration of machine learning capabilities into precision farming demonstrates how M&amp;A is being used as a lever to accelerate technological development. From a business acquisition perspective, the key factors have been: the acquisition<strong>\u2013 not just business capabilities \u2013<\/strong>the integration of algorithms into existing platforms, and the strengthening of vertical SaaS offerings.<\/p>\n\n\n\n<p><strong>What can we conclude from this?<\/strong><\/p>\n\n\n\n<p>Companies operating in niche sectors such as agrotech, industry or healthcare have a clear opportunity: <strong>to position themselves as acquisition targets<\/strong> by developing highly specialised solutions and <strong>using M&amp;A<\/strong> as a means of completing their technology stack<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IA_industrial_eficiencia_y_sostenibilidad_como_catalizadores_de_inversion\"><\/span>Industrial AI: efficiency and sustainability as catalysts for investment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The case of Optimitive highlights another key trend: the integration of AI into industrial processes.<\/p>\n\n\n\n<p>\u00bf<strong>What are investors looking for in this type of company?<\/strong>?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Direct impact on EBITDA (cost reduction)<\/li>\n\n\n\n<li>Improving energy efficiency<\/li>\n\n\n\n<li>Application in real-world and scalable environments<\/li>\n<\/ul>\n\n\n\n<p>Unlike in previous phases, the market in 2025 has penalised projects without a clear revenue model, prioritising solutions that deliver <strong>tangible and measurable returns<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategias_de_Private_Equity_consolidacion_en_servicios_tecnologicos\"><\/span>Private Equity Strategies: Consolidation in Technology Services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The IT, cloud and cybersecurity services sector has been at the heart of numerous buy-and-build strategies. If you\u2019re not yet familiar with <a href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/buy-build-strategy-what-it-is\/\" target=\"_blank\" rel=\"noreferrer noopener\">how buy-and-build works and when it makes sense to apply it to your business<\/a>, take a look at this article in our <strong>M&amp;A Academy<\/strong> section, where we break it all down for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Caso_real_creacion_de_plataformas_integradas_B2com\"><\/span>Case study: development of integrated platforms (B2com)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The acquisition of several complementary companies follows a clear rationale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gaining momentum<\/li>\n\n\n\n<li>Expanding service portfolio<\/li>\n\n\n\n<li>Integrating technical capabilities<\/li>\n\n\n\n<li>Increasing value with a view to a future divestment<\/li>\n<\/ul>\n\n\n\n<p>For medium-sized companies, this opens up two strategic avenues: being acquired as part of a platform, or acting as an acquiring platform to drive consolidation. In both cases, having an advisor specialising in technology M&amp;A is key to maximising value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Venture_Capital_e_IA_generativa_el_pipeline_de_futuras_operaciones\"><\/span>Venture capital and generative AI: the pipeline of future deals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although the focus has been on M&amp;A, venture capital continues to provide the market with new opportunities.<\/p>\n\n\n\n<p><strong>Key trends<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The growth of generative AI solutions in Spanish<\/li>\n\n\n\n<li>Democratising access to AI through conversational interfaces<\/li>\n\n\n\n<li>Tools for organising unstructured data<\/li>\n<\/ul>\n\n\n\n<p><strong>Direct involvement in M&amp;A<\/strong><\/p>\n\n\n\n<p>The startups to be funded today are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acquisition targets over the next 2\u20134 years<\/li>\n\n\n\n<li>Strategic assets for corporations<\/li>\n\n\n\n<li>Drivers of innovation in consolidation processes<\/li>\n<\/ul>\n\n\n\n<p>For investors and corporations, anticipating these trends is key to shaping their acquisition strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tendencias_clave_en_el_M_A_de_IA_y_Data_Analytics_en_2025\"><\/span>Key trends in AI and data analytics M&amp;A in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An analysis of the transactions reveals three major structural trends:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_De_IA_generalista_a_soluciones_especializadas\"><\/span>1. From general-purpose AI to specialised solutions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The market rewards specific use cases, applications in regulated sectors and integration into critical processes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_El_dato_como_activo_estrategico\"><\/span>2. Data as a strategic asset<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Competitive advantage no longer lies solely in the algorithm, but in access to high-quality data, real-time processing capabilities, and governance and security.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_El_mid-market_como_motor_del_M_A_tecnologico\"><\/span>3. The mid-market as a driver of tech M&amp;A<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most transactions focus on medium-sized companies, where there is greater strategic flexibility, opportunities for consolidation arise, and processes can be optimised with expert advice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oportunidades_para_compradores_en_2026\"><\/span>Opportunities for buyers in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For companies looking to grow through acquisitions, the current climate offers clear opportunities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integration of AI capabilities<\/li>\n\n\n\n<li>Access to technological talent<\/li>\n\n\n\n<li>Entering new markets<\/li>\n\n\n\n<li>Strengthening competitive advantages<\/li>\n<\/ul>\n\n\n\n<p>The challenge lies in identifying suitable targets and implementing efficient acquisition processes. The year 2025 has confirmed that the <strong>mergers and acquisitions market in Artificial Intelligence and Data Analytics in Spain<\/strong> has reached a significant level of maturity. Companies are no longer competing solely to develop technology, but rather to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integrate it efficiently<\/li>\n\n\n\n<li>Climbing it in real-world environments<\/li>\n\n\n\n<li>Generate a tangible economic impact<\/li>\n<\/ul>\n\n\n\n<p>In this context, M&amp;A is establishing itself as a key strategic tool for both companies seeking to grow and those considering divestment. Having an advisor specialising in the <strong>sale and acquisition of technology companies<\/strong>, with in-depth knowledge of the sector and access to national and international investors, is crucial to realising maximum value in an increasingly competitive market.<\/p>","protected":false},"excerpt":{"rendered":"<p>El mercado de compraventa de empresas tecnol\u00f3gicas en Espa\u00f1a ha vivido en 2025 un punto de inflexi\u00f3n definitivo. Los sectores de Inteligencia Artificial (IA), Machine Learning y Data Analytics han pasado de ser una promesa de crecimiento a convertirse en el n\u00facleo de las estrategias de inversi\u00f3n y consolidaci\u00f3n empresarial. Desde la perspectiva de asesoramiento [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":69515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[222],"tags":[],"sectores":[2213],"tipo-contenido":[2260],"class_list":["post-69513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adquisiciones","sectores-data-ml-ia","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/69513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=69513"}],"version-history":[{"count":3,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/69513\/revisions"}],"predecessor-version":[{"id":69521,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/69513\/revisions\/69521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/69515"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=69513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=69513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=69513"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=69513"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=69513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}