{"id":47872,"date":"2012-11-23T00:00:00","date_gmt":"2012-11-22T23:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/la-herramienta-de-gestion-de-la-reputacion-de-marcas-brand-rain-ofrece-de-forma-gratuita-y-exclusiva-el-seguimiento-de-la-campana-electoral-catalana-2\/"},"modified":"2025-03-12T11:22:12","modified_gmt":"2025-03-12T10:22:12","slug":"la-herramienta-de-gestion-de-la-reputacion-de-marcas-brand-rain-ofrece-de-forma-gratuita-y-exclusiva-el-seguimiento-de-la-campana-electoral-catalana-2","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/la-herramienta-de-gestion-de-la-reputacion-de-marcas-brand-rain-ofrece-de-forma-gratuita-y-exclusiva-el-seguimiento-de-la-campana-electoral-catalana-2\/","title":{"rendered":"The Brand Rain Brand Reputation Management Tool offers free and exclusive monitoring of the Catalan election campaign."},"content":{"rendered":"

As of 13 November, the Catalan company\u00a0Anpro21<\/strong>\u00a0is offering a free analysis of the development of the\u00a0brand perception<\/strong>The political parties taking part in the Catalan autonomous elections. Since the\u00a0blog Brand Rain<\/strong><\/a>,\u00a0se podr\u00e1n seguir indicadores sobre la\u00a0perception and reputation<\/strong>\u00a0achieved by each party during the course of the\u00a0branding<\/strong>\u00a0political.<\/p>\n

Brand Rain<\/strong>a comprehensive branding tool<\/strong><\/p>\n

Brand Rain<\/strong>\u00a0is a tool for\u00a0branding<\/strong>\u00a0specialising in the analysis ofbrand reputation<\/strong>. Its software is a pioneer at European level and uses calculation programmes with heuristic and semantic analysis techniques (based on artificial intelligence) to analyse the messages of all the channels where a brand appears (press, digital press, social networks, blogs, websites, radio, TV...). At the same time, it uses monitoring tools that control approximately 4 million sources of information, a figure that, due to the dynamic characteristics of\u00a0Brand Rain<\/strong>is growing every day.<\/p>\n

The difference in\u00a0Brand Rain<\/strong>The other tools used to monitor the\u00a0branding<\/strong>is the integration of all information channels in the same capture and analysis system, offering a 360\u00ba perspective on\u00a0the impact and reputation of brands<\/strong>.\u00a0Brand Rain<\/strong>\u00a0is a tool for monitoring the\u00a0branding<\/strong>\u00a0It is very powerful, as it collects the information and conversations generated around brands, whether in an online or offline environment.<\/p>\n

At the same time, the added value of\u00a0Brand Rain<\/strong>The main objective of the study is to identify variables that until now have not been taken into account in studies of\u00a0reputation or branding<\/strong>such as tone, awareness, relevance, prestige and loyalty. These variables are added to the data on audience and presence in publications. All these indicators serve as a basis for finally being able to determine the\u00a0brand perception and reputation<\/strong>persons, products or institutions analysed.<\/p>\n

The branding of the political parties in the Catalan elections, in real time.<\/strong><\/p>\n

Brand Rain<\/strong>\u00a0will offer the results obtained from its data during the campaign for the Catalan regional elections. Each day you will find the indicators of\u00a0brand perception and reputation\u00a0updated in the column on the right hand side of the blog<\/a><\/strong>and periodically, you will find reports with more details on highlights, developments and significant variations on the data of\u00a0branding<\/strong>.<\/p>\n

Diego Guti\u00e9rrez Zarza<\/p>\n

ABRA INVEST
\nWeb:\u00a0www.abra-invest.com<\/a><\/div>\n
Blog:\u00a0https:\/\/abrainvest.wordpress.com\/<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"

Since 13 November, the Catalan company Anpro21 has been offering a free analysis of the evolution of the perception of the political brands participating in the Catalan autonomous elections. From the Brand Rain blog, it will be possible to follow indicators on the perception and reputation achieved by each party during the development of political branding.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[100],"tags":[],"sectores":[],"tipo-contenido":[2260],"class_list":["post-47872","post","type-post","status-publish","format-standard","hentry","category-valoracion-de-empresas","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/47872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=47872"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/47872\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=47872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=47872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=47872"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=47872"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=47872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}