{"id":44641,"date":"2020-01-09T00:00:00","date_gmt":"2020-01-08T23:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/facebook-compra-la-espanola-playgiga-por-70me\/"},"modified":"2025-03-12T11:49:08","modified_gmt":"2025-03-12T10:49:08","slug":"facebook-compra-la-espanola-playgiga-por-70me","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/facebook-compra-la-espanola-playgiga-por-70me\/","title":{"rendered":"Facebook buys Spanish company Playgiga for 70M\u20ac."},"content":{"rendered":"<p style=\"text-align: justify;\">Facebook has been pursuing the gaming sector for many years now, where, acquisition after acquisition, it is growing in importance.<\/p>\n<p style=\"text-align: justify;\">The latest of these has been the Spanish company Playgiga, which focuses on video games in the cloud and is based in Madrid.<\/p>\n<p style=\"text-align: justify;\">A purchase valued at \u20ac70m.<\/p>\n<p style=\"text-align: justify;\">There is a potential market of more than 700 million users in the video game industry.<\/p>\n<p style=\"text-align: justify;\">According to a report by Marketing Insights, cloud gaming in particular moved $45M last year 2018.<\/p>\n<p style=\"text-align: justify;\">It is expected to reach $740M in 2025.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"PRIMERA_ADQUISICION_EN_ESPANA\"><\/span>FIRST ACQUISITION IN SPAIN<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> has closed the <a href=\"https:\/\/techma.bakertilly.es\/en\/acquiere-a-company-2\/\">acquires<\/a> of the Spanish cloud-based video game company Playgiga to enter strongly into this promising and lucrative business.<\/p>\n<p style=\"text-align: justify;\">By <strong>70M\u20ac<\/strong>Mark Zuckerberg's company closed its first purchase in Spain last December.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"NUEVAS_OPORTUNIDADES_PARA_FACEBOOK\"><\/span>NEW OPPORTUNITIES FOR FACEBOOK<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">With this operation, the social network seeks to halt the advance of other giants such as Amazon, Apple, Sony and Alibaba in this field.<\/p>\n<p style=\"text-align: justify;\">In addition, it will be able to diversify its sources of income, which until now have been largely derived from online advertising.<\/p>\n<p style=\"text-align: justify;\">After its entry into virtual reality with the purchase of Oculus, for $2,000M, in 2014, it launched its own broadcasting system to compete with <a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noopener\">Twitch<\/a>.<\/p>\n<p style=\"text-align: justify;\">The latter is one of the benchmark companies in online video games, and the future of the \".<em>gaming<\/em>\"will go in that direction.<\/p>\n<p style=\"text-align: justify;\">In addition, a few weeks ago, it also announced the purchase of <strong>Beta Games<\/strong>creators of the popular <strong>Beat Saber<\/strong>.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"CONOCE_A_PLAYGIGA\"><\/span>MEET PLAYGIGA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">PlayGiga was born at the end of 2013 with the objective of <strong>facilitating online gambling <\/strong>and become the <em>Netflix English <\/em>of the video game.<\/p>\n<p style=\"text-align: justify;\">Until now, it had focused its activity on selling its services to telecommunications operators on a monthly fee model.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"ESPECIALIDAD_EN_CLOUD_GAMING\"><\/span>SPECIALISING IN CLOUD GAMING<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Its game distribution platform allows users to play games from PC, MAC, or TV, without buying games or consoles.<\/p>\n<p style=\"text-align: justify;\">No downloads, installations or updates are required, as the video games are processed in the cloud.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"CAIXA_CAPITAL_RISC\"><\/span>CAIXA CAPITAL RISC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">It is worth mentioning that the company is owned by\u00a0<a href=\"https:\/\/www.criteriacaixa.com\/home\/home_es.html\" target=\"_blank\" rel=\"noopener\">Criteria Caixa\u00a0<\/a>through its vehicle of\u00a0<a href=\"https:\/\/www.caixacapitalrisc.es\/\" target=\"_blank\" rel=\"noopener\">Caixa Capital Risc<\/a>.<\/p>\n<p style=\"text-align: justify;\">This fund manager has more than 10 years of experience and invests in early stage companies in three different sectors:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Information technology<\/li>\n<li>Health<\/li>\n<li>Industrial<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">It currently manages a volume of more than \u20ac215m in innovative companies in Spain and Portugal, through eight investment vehicles.<\/p>\n<p style=\"text-align: justify;\">It has a total portfolio of 180 companies.<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook buys Spanish company Playgiga for \u20ac70m to enter the world of online video games. We analyse it from Corporate Finance.<\/p>","protected":false},"author":4,"featured_media":44642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1751],"tags":[152,155,153],"sectores":[2214],"tipo-contenido":[2260],"class_list":["post-44641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adquisiciones-mas-relevantes","tag-compra-de-empresas","tag-corporate-finance-spain","tag-global-corporate-finance","sectores-digital-media-advertising","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=44641"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/44642"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=44641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=44641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=44641"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=44641"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=44641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}