{"id":44638,"date":"2020-01-08T00:00:00","date_gmt":"2020-01-07T23:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/witrac-especialista-en-iot-i-a-para-la-industria\/"},"modified":"2025-03-12T11:49:08","modified_gmt":"2025-03-12T10:49:08","slug":"witrac-especialista-en-iot-i-a-para-la-industria","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/witrac-especialista-en-iot-i-a-para-la-industria\/","title":{"rendered":"Witrac"},"content":{"rendered":"<p style=\"text-align: justify;\">Witrac is a Valencia-based company specialising in wireless and positioning technologies.<\/p>\n<p style=\"text-align: justify;\">This Spanish company has just sold part of its shares in a \u20ac3m round to boost its international expansion.<\/p>\n<p style=\"text-align: justify;\">It has done so to new investors such as Goldacre, Alma Mundi Ventures, and Clave Mayor (Global), through its funds Tech Transfer Ventures and Mondrag\u00f3n Fondo de Promoci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Locating in real time and wirelessly any industrial asset both inside and outside the factory might seem like a no-brainer.<\/p>\n<p style=\"text-align: justify;\">However, this is a historical shortcoming in both manufacturing and production.<\/p>\n<p style=\"text-align: justify;\">Until the internet of things, or, in other words, the era of the connected everything.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFQUIEN_ES_WITRAC\"><\/span>WHO IS WITRAC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">It is precisely one of the Start Ups that has bet everything on this technology.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.witrac.es\/\" target=\"_blank\" rel=\"noopener\">Witrac<\/a> is <strong>specialist in location and sensor solutions for the internet of things and artificial intelligence for industry<\/strong>.<\/p>\n<p style=\"text-align: justify;\">It offers a complete solution that includes different advanced IoT sensor devices and an artificial intelligence platform.<\/p>\n<p style=\"text-align: justify;\">It has a proprietary algorithm based on artificial intelligence and the \"artificial intelligence\".<em>machine learning<\/em>\" call <em>Witrac Core<\/em>.<\/p>\n<p style=\"text-align: justify;\">It allows you to capture data and analyse it to drive automation and advanced insights.<\/p>\n<p style=\"text-align: justify;\">The agility and flexibility demanded by organisations in their daily operations means simplifying technological deployment and making increasingly efficient use of real-time data.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"GRANDES_CLIENTES\"><\/span>MAJOR CUSTOMERS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">According to the company's philosophy, it is necessary to give companies visibility, traceability and full control, and to automate processes.<\/p>\n<p style=\"text-align: justify;\">They must also detect trends and predict changes in their value chain.<\/p>\n<p style=\"text-align: justify;\">By turning data into a strategic tool inside and outside the organisation, this results in a competitive advantage.<\/p>\n<p style=\"text-align: justify;\">Desde su fundaci\u00f3n en 2012, la tecnolog\u00eda de Witrac se ha colado en las plantas de\u00a0m\u00e1s de 50 clientes, como\u00a0Ford<strong>, <\/strong><a href=\"https:\/\/www.mercadona.es\/\" target=\"_blank\" rel=\"noopener\">Mercadona<\/a><strong>, <\/strong><a href=\"https:\/\/www.carrefour.es\/\" target=\"_blank\" rel=\"noopener\">Carrefour<\/a><strong>, <\/strong><a href=\"https:\/\/www.volkswagen.es\/es.html\" target=\"_blank\" rel=\"noopener\">Volkswagen<\/a><strong> or\u00a0<\/strong>Porcelanosa.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"NUEVOS_INVERSORES\"><\/span>NEW INVESTORS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Very recently, in mid-December, the company sold part of its shareholdings in a new company, the <a href=\"https:\/\/techma.bakertilly.es\/en\/investor-seeking-and-capital-raising\/\">round<\/a> valued at <strong>3M\u20ac<\/strong>.<\/p>\n<p style=\"text-align: justify;\">It has done so to new investors such as funds\u00a0<a href=\"https:\/\/goldacre.com\/\" target=\"_blank\" rel=\"noopener\">Goldacre Ventures\u00a0<\/a>and\u00a0<a href=\"http:\/\/mundiventures.com\/es\/\" target=\"_blank\" rel=\"noopener\">Mundi Ventures<\/a>They will consequently become part of the startup's board of directors.<\/p>\n<p style=\"text-align: justify;\">He has also participated in the operation, <strong>Major Key<\/strong>through its funds\u00a0<strong>Tech Transfer UPV\u00a0<\/strong>and\u00a0<strong>Mondragon Promotion Fund<\/strong>.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"OBJETIVOS_CLAROS\"><\/span>CLEAR OBJECTIVES<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The aim of the operation is to support the company's expansion in Europe and the US, as well as to strengthen its presence in strategic sectors such as logistics and automotive.<\/p>\n<p style=\"text-align: justify;\">Specifically, the main objectives are twofold:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Consolidate its position as a benchmark Industrial Internet of Things (IIoT) technology provider in the UK, Germany and Spain.<\/li>\n<li>Prepare for the arrival in the US market this 2020.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">In addition, this <a href=\"https:\/\/techma.bakertilly.es\/en\/sale-of-companies\/\">sale<\/a> will also enable Witrac to accelerate the\u00a0<strong>technological development of its products <\/strong><em>hardware<\/em><strong> and <\/strong><em>vertical software<\/em>in key areas such as analytics and advanced data processing.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"OTRAS_RONDAS_IMPORTANTES_EN_EL_SECTOR\"><\/span>OTHER IMPORTANT ROUNDS IN THE SECTOR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"PULPOMATIC\"><\/span>PULPOMATIC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/pulpomatic.com\/es\/\" target=\"_blank\" rel=\"noopener\">Pulpomatic<\/a> is a fast-growing software start-up focused on changing the way companies manage their vehicle and fleet operations.<\/p>\n<p style=\"text-align: justify;\">It has a cloud-based software solution that helps businesses save time and money, make better decisions and work more efficiently.<\/p>\n<p style=\"text-align: justify;\">Launched in 2016 as a <strong>Mexican-Spanish company specialising in vehicle management<\/strong>has just sold part of its shareholding in the company for <strong>5M\u20ac<\/strong> for their growth.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"QUIPU\"><\/span>QUIPU<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Founded in 2013, <a href=\"https:\/\/getquipu.com\/\" target=\"_blank\" rel=\"noopener\">Quipu<\/a> is a <strong>cloud-based financial management and invoicing software<\/strong>.<\/p>\n<p style=\"text-align: justify;\">It is specially developed to simplify the accounting process for new companies.<\/p>\n<p style=\"text-align: justify;\">It aims to minimise the time spent by the self-employed and SMEs on administrative management.<\/p>\n<p style=\"text-align: justify;\">In order to achieve its so-called \"management of the future\", it recently sold part of its equity in a round valued at <strong>2M\u20ac<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Witrac, a specialist in location and sensor solutions, sells part of its shareholding for \u20ac3m to expand internationally. We analyse it from a corporate finance perspective.<\/p>","protected":false},"author":4,"featured_media":44639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1750],"tags":[155,153,157],"sectores":[],"tipo-contenido":[2260],"class_list":["post-44638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financiacion-sectorial","tag-corporate-finance-spain","tag-global-corporate-finance","tag-venta-de-empresas","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=44638"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/44639"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=44638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=44638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=44638"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=44638"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=44638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}