{"id":44621,"date":"2019-12-23T00:00:00","date_gmt":"2019-12-22T23:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/la-comision-europea-socia-de-orbitalads\/"},"modified":"2025-03-12T11:49:10","modified_gmt":"2025-03-12T10:49:10","slug":"la-comision-europea-socia-de-orbitalads","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/la-comision-europea-socia-de-orbitalads\/","title":{"rendered":"THE EUROPEAN COMMISSION, ORBITALADS PARTNER"},"content":{"rendered":"

The Spanish company OrbitalAds, which has developed a solution to optimise automatically and in real time any SEM campaign in Google Adwords.<\/p>\n

In December, it sold part of its shareholding to the European Commission for \u20ac3m.<\/p>\n

This is the first time that the European institution has become a partner in a group of European companies.<\/p>\n

Europe seeks to ensure that the companies in which it invests have the most resources and generate quality employment.<\/p>\n

In this way, talent can be retained within the European Economic Community.<\/p>\n

<\/span>MEET THE ORBITALADS<\/span><\/h2>\n

OrbitalAds is a Spanish company that seeks to transform the world of online advertising through automation.<\/strong>.<\/p>\n

\"THE<\/p>\n

It uses the artificial intelligence and machine learning<\/strong> to discover new keywords and improve the performance of your search campaigns.<\/p>\n

To achieve this, it has developed a solution capable of optimising automatically and in real time any SEM campaign developed in Google Adwords.<\/p>\n

<\/span>SHORIZON2020 PROGRAMME<\/span><\/h2>\n

In order to continue its growth and that of its product, this December OrbitalAds sold part of its shareholding in the company for 3M\u20ac<\/strong>\u00a0to the European Commission<\/a> with its programme ENHorizon2020<\/em>.<\/p>\n

From now on, the EC becomes a partner of the start-up, which will count on this support to carry out a project that will last two years.<\/p>\n

The company has been recognised for its capacity to innovate, its value proposition and the attraction of talent it will generate within the EU.<\/p>\n

The operation is carried out through EIC Fund<\/em> from European Investment Bank<\/a>.<\/p>\n

The most significant aspect of this recognition is that the European Union is investing in the riskiest part, in innovation.<\/p>\n

<\/span>MAJOR IMPROVEMENTS<\/span><\/h2>\n

With this money, OrbitalAds will upgrade its software and create a PaaS (Platform as a Service) platform.<\/p>\n

It will also adapt all the activities carried out so far in Google Ads to other search engines such as Amazon<\/a>, Facebook<\/a> or Yahoo<\/a>.<\/p>\n

This will expand the size of the addressable market to EUR 7 trillion.<\/p>\n

<\/span>INCREASE IN STAFF<\/span><\/h2>\n

This business plan will generate new skilled jobs.<\/p>\n

Its business plan reflects an increase in staff from 30 employees to almost 150 by the end of 2024.<\/p>\n

It is going to need great data scientists and developers, national and European, to be able to develop the ambitious project that lies ahead.<\/p>\n

All this, without neglecting the business, marketing and sales team, in order to market the product.<\/p>\n

<\/span>OTHER SIMILAR ROUNDS IN THE SECTOR<\/span><\/h2>\n

<\/span>GRAPHEXT<\/span><\/h3>\n

Graphext<\/a> is a advanced analytics solution to help businesses make better data-driven decisions<\/strong>.<\/p>\n

It provides a solution for data lovers to enrich, transform, analyse and explore data.<\/p>\n

It aims to disrupt the traditional data industry by providing speed and ease.<\/p>\n

Recently, it has managed to 1,7M\u20ac<\/strong> for its growth.<\/a><\/p>\n

<\/span>ALERION<\/span><\/h3>\n

Alerion<\/a> is a Basque company that develops intelligent drones for fully autonomous and automated real-time infrastructure inspections<\/strong>.<\/p>\n

The company has patented a sophisticated laser navigation and tracking technology.<\/p>\n

It allows drones to navigate intelligently, be tracked with a high degree of accuracy and analyse data.<\/p>\n

It has just put part of its shareholding up for sale in a round valued at 1,2M\u20ac<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

The European Commission becomes, for \u20ac3M, a partner of the Spanish company OrbitalAds, artificial intelligence and machine learning. We analyse it from the corporate finance perspective.<\/p>","protected":false},"author":4,"featured_media":44622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1750],"tags":[155,153,157],"sectores":[],"tipo-contenido":[2260],"class_list":["post-44621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financiacion-sectorial","tag-corporate-finance-spain","tag-global-corporate-finance","tag-venta-de-empresas","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=44621"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/44622"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=44621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=44621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=44621"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=44621"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=44621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}