{"id":44581,"date":"2019-12-04T00:00:00","date_gmt":"2019-12-03T23:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/broomx-realidad-virtual-inmersiva\/"},"modified":"2025-03-12T11:49:15","modified_gmt":"2025-03-12T10:49:15","slug":"broomx-realidad-virtual-inmersiva","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/broomx-realidad-virtual-inmersiva\/","title":{"rendered":"BROOMX: IMMERSIVE VIRTUAL REALITY"},"content":{"rendered":"<p style=\"text-align: justify;\">Broomx Technologies is a Catalan company dedicated to the design and creation of the MK360 virtual reality project, which allows an immersive experience without glasses.<\/p>\n<p style=\"text-align: justify;\">This firm has just<a href=\"https:\/\/techma.bakertilly.es\/en\/sale-of-companies\/\"> sell<\/a> 2 million to new investors such as Wayra, Telef\u00f3nica's investment vehicle, and BStartup 10, from Banco Sabadell, among others.<\/p>\n<p style=\"text-align: justify;\">Even if VR goggles improve over time, there will always be a large population base that does not like to wear them.<\/p>\n<p style=\"text-align: justify;\">A fact that does not go unnoticed by companies and corporate finance in the sector.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"BROOMX_TECHNOLOGIES\"><\/span>BROOMX TECHNOLOGIES<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.broomx.com\/\" target=\"_blank\" rel=\"noopener\">Broomx technologies<\/a> is a Catalan company founded in 2014.<\/p>\n<p style=\"text-align: justify;\"><strong>She is the creator of a virtual reality project that allows an immersive experience without the need for glasses.<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Its name is <strong>MK360<\/strong>.<\/p>\n<p style=\"text-align: justify;\">A team of 15 people has been working for more than four years on this technology, which is already being used in 20 different countries.<\/p>\n<p style=\"text-align: justify;\">The device is an immersive projector that is placed in the centre of a room. From there, interactive and immersive experiences are created, covering the ceiling and walls.<\/p>\n<p style=\"text-align: justify;\">Audio, internet connection and home automation control are also included.<\/p>\n<p style=\"text-align: justify;\">Among the firm's clients are big names such as the hotel companies <a href=\"https:\/\/www.cataloniahotels.com\/es?gclid=EAIaIQobChMIz8a6r7OZ5gIVUkTTCh0JHgdlEAAYASAAEgJw4_D_BwE\" target=\"_blank\" rel=\"noopener\">Catalonia Hotels<\/a> and <a href=\"https:\/\/www.espanol.marriott.com\/default.mi\" target=\"_blank\" rel=\"noopener\">Marriot<\/a>corporations such as <a href=\"https:\/\/www.skoda.es\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=ES_NON_DSY_MD_DL_2019_ALWAYSON&amp;utm_term=cpc&amp;ds_rl=1275086&amp;gclid=EAIaIQobChMIr6X-w7OZ5gIVkUTTCh0lBgs1EAAYASAAEgJcPPD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Skoda<\/a>and universities such as <strong>UCLA<\/strong>in the USA.<\/p>\n<p style=\"text-align: justify;\">The company is also participating in a clinical study on the impact of immersive technologies on the treatment of patients with Alzheimer's and other neurodegenerative diseases.<\/p>\n<p style=\"text-align: justify;\">The study is funded by Health Canada.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"CRECIMIENTO_DE_MK360\"><\/span>GROWTH OF MK360<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Since its beginnings, Broomx has worked on the continuous modernisation and advancement of virtual reality technology, but MK360 is in the process of consolidation and internationalisation.<\/p>\n<p style=\"text-align: justify;\">In fact, recently,\u00a0<strong>the startup completed a six-month incubation programme<\/strong>\u00a0with Abbey Road Studios' music technology incubator.<\/p>\n<p style=\"text-align: justify;\">In addition, at the end of last November, <a href=\"https:\/\/techma.bakertilly.es\/en\/sale-of-companies\/\">sold<\/a> part of its shareholdings in a <a href=\"https:\/\/techma.bakertilly.es\/en\/investor-seeking-and-capital-raising\/\">round<\/a> valued at \u20ac2m.<\/p>\n<p style=\"text-align: justify;\">The new investors are <a href=\"https:\/\/www.wayra.es\/\" target=\"_blank\" rel=\"noopener\">Wayra<\/a>the open innovation hub of <a href=\"https:\/\/www.telefonica.com\/es\/home\" target=\"_blank\" rel=\"noopener\">Telef\u00f3nica<\/a>, <a href=\"https:\/\/bstartup.bancsabadell.com\/\" target=\"_blank\" rel=\"noopener\">BStartup<\/a>the investment vehicle of <a href=\"https:\/\/www.bancsabadell.com\/cs\/Satellite\/SabAtl\/\" target=\"_blank\" rel=\"noopener\">Banco Sabadell<\/a>, y <strong>Stornoway Investments<\/strong>.<\/p>\n<p style=\"text-align: justify;\">A group of <em>Business Angels<\/em> of the United Kingdom and Luxembourg.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"WAYRA\"><\/span>WAYRA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">With this participation in Broomx, Wayra maintains its commitment to invest in mature technology start-ups.<\/p>\n<p style=\"text-align: justify;\">It seeks to enable them to do business with Telef\u00f3nica and to scale by bringing their solution to the group's network of more than 350 million customers worldwide.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"OTRAS_RONDAS_RELEVANTES_DEL_SECTOR\"><\/span>OTHER RELEVANT INDUSTRY ROUNDS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"WORLD_MASTERY\"><\/span>WORLD MASTERY<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.world-mastery.es\/\" target=\"_blank\" rel=\"noopener\">World Mastery<\/a> <strong>records and distributes e-learning content from celebrities in the sports and arts sector, targeted at professionals<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Through a monthly subscription, the customer can progressively access the content of this online platform.<\/p>\n<p style=\"text-align: justify;\">Last October, it was lifted <strong>3M\u20ac<\/strong> in its first round, series A.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"SANDBOX_VR\"><\/span>SANDBOX VR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/sandboxvr.com\/\" target=\"_blank\" rel=\"noopener\">Sandbox VR<\/a> <strong>is a startup that offers a premium, fully immersive virtual reality experience.<\/strong>.<\/p>\n<p style=\"text-align: justify;\">The company combines real-time motion capture with virtual reality technology to create a new medium.<\/p>\n<p style=\"text-align: justify;\">Founded in 2016 and headquartered in California, the company has just captured <strong>11M$<\/strong> in a series A financing round.<\/p>","protected":false},"excerpt":{"rendered":"<p>Broomx Technologies sells part of its shares to new investors such as Wayra, Telef\u00f3nica's investment vehicle, for \u20ac2M. We analyse it from Corporate Finance.<\/p>","protected":false},"author":4,"featured_media":44582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1750],"tags":[155,153,157],"sectores":[],"tipo-contenido":[2260],"class_list":["post-44581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financiacion-sectorial","tag-corporate-finance-spain","tag-global-corporate-finance","tag-venta-de-empresas","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=44581"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/44582"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=44581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=44581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=44581"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=44581"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=44581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}